By Bob Brodie, SUMO Heavy Co-founder, and CTO

In order to achieve a successful launch, it’s crucial that companies have a plan of action in place and follow the necessary steps to ensure they are well prepared.

By Brittany Blackman, SUMO Heavy Junior Marketing Coordinator

Environmental awareness is growing among consumers and is intensely fueling the demand for sustainability and the reduction of harmful packaging in the environment.

Former Toys R Us CEO says Walmart is the way of the future, and poses a major threat to Amazon.

The move comes as Amazon works to speed up its Prime deliveries and make up for losing FedEx as a shipping partner.

Different retailers continue to view e-commerce’s role in different ways…but for the consumer it’s as simple as the Buy Now button. Why don’t they get it?

For some business, the challenge is not understanding how content marketing is supposed to work, but rather knowing what to write about or what to make a video about.

In 1948, photographer Francis Miller went to Memphis in order to document Keedoozle, the world’s first fully automated grocery store.

Fraudsters are constantly becoming more sophisticated in their attacks, as we’ve seen from several hacks and breaches just in the last year – Under Armour, Marriott and Adidas all come to mind. Brands need a strategy to address this growing sophistication, such as a digital trust and safety approach.

Italian design firm Carlo Ratti, in partnership with energy company ENI have created the wonderful “Feel the Peel” campaign.