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September 13 · Issue #191 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Selling on Tmall: Is the B2C Platform the Right Fit for Your Company? - Part One
By Bob Brodie, SUMO Heavy Co-founder, and CTO For retailers that want a presence in China, Tmall offers them the opportunity. However, before they make a commitment to the platform, SUMO Heavy CTO Bob Brodie says they should consider the risks.
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Retail giant Target demands that suppliers absorb tariff costs to shield consumers
Target says it “will not accept any new cost increases related to tariffs on goods imported from China.”
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Amazon's New "Top Brand" Badge
Amazon is testing a new “Top Brand” badge for products from established brands. If and how this badge gets rolled out could have a substantial impact on how shoppers decide which products to buy as well as how established brands defend against price-aggressive private label products.
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How Walmart is making its robot army play nice with shoppers
The last machines to invade people’s space at scale were cars; now, it’s Walmart’s robots. How’s that going?
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Here's why FedEx ditched Amazon and is throwing itself into powering Walmart's e-commerce aspirations
FedEx decided “not to get into bed with Amazon,” which is shaping up to be a shipping rival. Instead, FedEx is joining forces with Walmart.
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3 Predictions for the 2019 Holiday Shopping Season
Many trends will emerge from the 2019 Christmas shopping season, but I believe three will be prominent. First, click-and-collect may encourage shoppers to wait for last-minute deals and convenience. Second, mobile commerce will come into its own. And third, Amazon will account for nearly half of all online holiday sales in 2019.
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Successful E-Commerce Personalization Starts with the Right Data
Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content. According to a 2018 e-commerce personalization report, most online retailers offer some form of personalization.
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Mobile Next | September 17 - 18, 2019 | Litchfield Park, AZ
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Siri, Alexa and Google Assistant Perform Unique Cover of 'Rapper's Delight' to Celebrate Its 40th Anniversary
In honor of the 40th anniversary of the iconic 1979 hip hop track “Rapper’s Delight” by The Sugar Hill Gang.
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