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September 6 · Issue #190 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Why the ‘Voice Revolution’ Will Lead to a Boom in Voice Commerce
By Bart Mroz, SUMO Heavy Co-founder, and CEO To take advantage of increased voice assistant sales and consumers’ growing reliance on voice-enabled technology, retailers should start considering how voice commerce can be a part of their future retail strategies.
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Recommerce Surges as Retailers, Brands Get in the Game
Recommerce, the process of selling used products or excess inventory to companies or consumers, is growing 20-times faster than the broader retail market and five-times faster than off-price retailers. Leading recommerce merchants include thredUP, The RealReal, and Poshmark.
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EBay reportedly weighs sale of classified ads business, StubHub
Ebay Inc. is considering selling its classified ads business and StubHub to avoid a clash with activist investors, The Sunday Times reported without…
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Social commerce sees highest adoption among retail tech
Social commerce is the most popular new retail technology among U.S. internet users, ahead of visual search, augmented or virtual realty (AR/VR) and voice commerce through smart speakers, per a Bizrate Insights survey cited by eMarketer.
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Non-standard Product Images Can Spur Sales
Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. To maximize sales of a product, though, you need multiple types of images — beyond studio shots. Here are three types of non-standard photos that encourage sales.
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Rent the Runway acquires 94% of its customers through organic marketing
As Rent the Runway has established itself in the rental apparel market, the business is growing on the back of word-of-mouth, user-generated content and other…
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Retargeting Improves Conversions from SEO
Retargeting turns visitor actions on your site or app into a second chance to capture a sale. It’s an excellent way to move top-of-funnel traffic from organic search to conversions.
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20+ Ecommerce Podcasts That Will Help You Earn More in 2019
The SUMO Heavy eCommerce Minute Podcast made the top spot in this list of 21 Best Ecommerce Podcasts You Need to Listen to Right Now.
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Mobile Next | September 17 - 18, 2019 | Litchfield Park, AZ
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Here’s how the iPhone would look if Apple had designed it in the 1980s
The speculative phones are a reminder that Apple used to be a far more expressive company in its industrial design.
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