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August 2 · Issue #185 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Make Ethics Part of Your Process Instead of Your Crisis Management
By Isabella Hampton, SUMO Heavy Junior Account Manager Now more than ever consumers are interested in the values and integrity of the companies they give their money to. Companies are now incentivized to make their ethical standards clear, allyship known, and intolerance for bad behavior transparent.
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Amazon reports growing pains: One-day delivery costs a lot
Amazon’s earnings results were marred by a surge in costs tied to its push for one-day delivery, worrying investors who had grown accustomed to almost two straight years of fattening profits.
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Using Google Trends for Ecommerce
Google Trends reports the relative popularity of search terms across languages and regions. It’s helpful for identifying when consumers start thinking about a product.
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US e-commerce platforms struggle to rein in counterfeits
A recent U.S. House of Representatives Judiciary Committee hearing revealed U.S. e-commerce sites lag far behind their international peers, namely the Chinese e-tailer Alibaba, in combating the proliferation of counterfeit goods being sold on their platforms.
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The Amazon dilemma: how a tech powerhouse that fulfills our every consumer need still lets us down
Despite increasing criticism, Amazon refuses to acknowledge many of the unintended consequences its rise to dominance has spawned.
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Study: 57% of consumers would use voice for cheaper goods, not big ticket items
While voice commerce is forecast to grow to over $80 billion a year by 2023, it mostly will consist of money transfers and digital media like on-demand movies, music and TV shows — not physical goods, Juniper Research said. Only about one out of five consumers have shopped using a voice assistant, per a study by digital commerce firm Sumo Heavy.
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eTail East | August 19 - 22, 2019 | The Sheraton, Boston
Mobile Next | September 17 - 18, 2019 | Litchfield Park, AZ
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Arby's readies special food truck menu for 'Storm Area 51' event
Restaurant chain Arby’s will bring its food truck to Area 51 on Sept. 20 to coincide with the “Storm Area 51, They Can’t Stop All of Us” event that has gone viral on Facebook. The Inspire Brands chain announced the news via a blog post and in a tweet that read, “We’re going there. No really, we’re going there. #Area51. And we’re bringing a special menu.”
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