Smart technology has grown in popularity in recent years, and at the forefront of a movement toward a better-connected home—and world—are voice assistants.
Despite their many capabilities, however, adoption still remains relatively low. Sixty-five percent of consumers say they never or rarely use voice assistants like Siri, Google Assistant or Alexa.
Rather than wait for voice commerce to take off, eCommerce brands and retailers should begin strategizing ways to take advantage of the technology.
