By Bart Mroz, CEO and Co-founder, SUMO Heavy

From experiential pop-ups to live shopping shows, both brick-and-mortar and digital stores, including Amazon, are investing in retail entertainment experiences that engage customers, build brand awareness, and increase sales. Here are some examples of how “retailtainment” can engage consumers. From experiential pop-ups to live shopping shows, both brick-and-mortar and digital stores, including Amazon, are investing in retail entertainment experiences that engage customers, build brand awareness, and increase sales. Here are some examples of how “retailtainment” can engage consumers.

Amazon.com is an open door to increasing brand awareness, reaching new buyers and maybe, if you do it right, even stealing some customers from your competitors.

Walmart Inc said on Thursday that prices for shoppers will rise due to higher tariffs on goods from China as the world’s largest retailer reported its best comparable sales growth for the first quarter in nine years.

At the end of 2018, Google said mobile-first indexing — that is, using a website’s mobile version to index its pages — was being used for over half the web pages in Google search results. Today, Google announced that mobile-first indexing will now be the default for all new web domains as of July 1, […]

Amazon might be the clear winner in delivery but Walmart is the leader in grocery pickup, with more than 3,000 stores set to offer the free service by the end of this year. According to a recent report from Cowen and Company, between 11% and 13% of Walmart customers use curbside service, and by next year it will account for 33% of Walmart’s digital sales.

A recent survey reveals which customer service channels are preferred and where the biggest gaps between preference and reality lie.

Mcdonald’s has unveiled ‘mchive’, a mini version of its iconic restaurant which it says will attract thousands of ‘important guests’ every day.