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April 19 · Issue #170 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Don’t Fight Amazon, Embrace It
Sometimes the old adage “if you’ can’t beat them, join them” holds true. Retailers and e-commerce brands that set out to build a strategy that embraces Amazon, rather than dismiss them, can find a strong partner and collaborator that can help, not hurt, their business.
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Wayfair boosted orders over 300% during Way Day
Wayfair’s 36-hour flash sale, Way Day, averaged 325% higher revenue than that of the previous 28 days, according to Edison Trends data emailed to Retail Dive.
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Will livestream shopping take off in the U.S.?
Livestream shopping is seeing explosive growth in Asia, and numerous platforms have launched similar experiences in the U.S.
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SEO: Using Lighthouse to Improve Site Speed
Site speed is tricky for search engine optimization practitioners. It’s a ranking signal for Google and a key factor in a customer’s experience. But few SEO pros have the development chops to improve speed. One option is to use Google’s Lighthouse, a site auditing tool.
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Council Post: Global Growth Strategies To Unlock Your E-Commerce Potential
In order to successfully go global, you should take it slowly and use a step-by-step approach. This will make the complexities of selling internationally easier to handle.
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Our short-form daily news podcast following news and trends in eCommerce, Tech, Retail, Grocery, Payments and more. Available wherever you listen to podcasts:
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B2B Online | April 29 - May 01, 2019 | Chicago Marriott Downtown
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Nike - Tiger Woods: Same Dream
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Nike - Tiger Woods: Same Dream
Never stop chasing your crazy dream. #justdoit
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