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April 12 · Issue #169 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Why SUMO Heavy, a New York-based ecommerce shop, moved back to Philly - Technical.ly Philly
The Philly-born company is coming home with a 2,000-square-foot office in Old City.
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Online shopping overtakes a major part of retail for the first time ever
February’s retail sales report released this week highlights a major milestone for growth in online shopping.
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Without Compelling Content, Ecommerce Success Is Nearly Impossible | Practical Ecommerce
As I work with clients to improve conversion rates, average order values, and market share, content strategy becomes critical. Without compelling content, it’s nearly impossible to be successful in ecommerce. In this post, I’ll describe the benefits (and challenges) of compelling content.
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Council Post: 10 Tips For Bringing Your Seasonal E-Commerce Customers Back Year-Round
Members of Young Entrepreneur Council share strategies online retailers can use to attract customers in the off-season.
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Pinterest Files for an IPO; Focuses on Shopping | Practical Ecommerce
In a year that looks promising for tech IPOs, Pinterest has filed to go public on the New York Stock Exchange using the ticker “PINS.” The company hopes to raise at least $100 million, in April.
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SEO: Google Launches Algorithm Update to Little Notice | Practical Ecommerce
Once or twice a year Google releases a broad core algorithm update. The March 12 update, called Florida 2, was typical: unannounced. Google acknowledged it only after industry leaders reached out with questions about performance changes they were seeing across a broad number of sites.
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Video impression of drone future according to Amazon - DroneDJ
Well, a computer-generated video was circulated online that shows just what such a drone future according to Amazon might look like.
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