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March 29 · Issue #167 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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How eCommerce Companies Protect Against Cyber Attacks on Cheddar
On the Cheddar.com ‘Keep Reinventing’ segment, SUMO Heavy Co-founder and CTO Bob Brodie discusses trends across clients relating to I.T. and retail.
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Walmart CTO departs after laying digital groundwork
Walmart CTO Jeremy King is leaving after almost eight years, according to a company memo from President and CEO of Walmart U.S. Greg Foran, and President and CEO of Walmart U.S. eCommerce Marc Lore, given to CIO Dive. His last day will be March 29.
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74% of consumers go to Amazon when they're ready to buy something. That should be keeping retailers up at night
There’s new and staggering data that support the fact that retailers should increasingly be scared of Amazon dominating e-commerce.
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Common E-Commerce Infrastructure Challenges and How to Address Them
The first step online merchants can take to solve these issues is getting out of their legacy managed hosting environments and migrating to the cloud. Once that’s done, here are some technologies and best practices you can implement to address specific challenges.
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Using Google Data Studio to Report Gross Profit by SKU
In “Using Google Analytics to Track Profitability by Product,” I explained how to import product cost into Google Analytics to calculate gross profit for each item sold. It was a tricky exercise. I received feedback and questions. In this post. I’ll break the process down by using Google Data Studio and data blending.
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Study: 93% of companies with a personalization strategy boost revenue
Retail industry news, voices and jobs. Optimized for your mobile phone.
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Our short-form daily news podcast following news and trends in eCommerce, Tech, Retail, Grocery, Payments and more. Available wherever you listen to podcasts:
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Burger King sets rivals' ads aflame with AR app | Marketing Dive
Burger King is offering mobile users in Brazil a free Whopper for virtually setting fire to the ads of its rivals, The Drum reported. The burger chain’s app shows a “Burn That Ad” banner that mobile users can tap while pointing their smartphone camera at the print, coupon and billboard ads from competitors like McDonald’s.
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