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March 22 · Issue #166 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Shoptalk 2019 Recap | SUMO Heavy
Shoptalk is the yearly retail industry trade show in Las Vegas. It draws attendees and vendors from all over the world. The show is not only for retailers, it’s for people in e-commerce, investors, and start-ups, and it’s great for anyone who’s business touches any part of retail, especially the underlining technologies that help businesses run smarter.
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Consumers hesitant of in-app purchases on social media
Research done by digital commerce firm SUMO Heavy Industries, shows that consumers are not as excited about the ‘buy now buttons’ as expected. 82% of the surveyed Americans has not used the new purchasing feature yet, but only 20% were unaware of their existence.
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FIS to Buy Worldpay, an E-Commerce Payments Processor, for $34 Billion
The deal, among the largest ever for a payments processor, comes amid a race to claim a piece of the growing market for online purchases.
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More than 50% of US households will have Amazon Prime in 2019
In 2019, 51.3% of U.S. households will possess Amazon Prime memberships, translating to about 63.9 million households overall. That number is about 5.2 million more households than last year, according to a new eMarketer study.
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All e-commerce brands must monetize their Instagram accounts — here’s how
Seeking another source of reliable e-commerce conversion? Look no further than Instagram.
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How to Structure Google Ads Text Campaigns for Ecommerce
Text-based, pay-per-click (PPC) advertising is a fundamental part of promoting an ecommerce business. These seemingly simple ads can appear higher on a search results page than organic listings and they can target potential customers actively seeking the products your business sells.
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4 Elements of a Successful Customer Experience Strategy
Not sure where to start building a customer experience strategy? Here are 4 elements to focus on, whether you’re a beginner or a seasoned CX pro.
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Our short-form daily news podcast following news and trends in eCommerce, Tech, Retail, Grocery, Payments and more. Available wherever you listen to podcasts:
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Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative
Coors Light today unveiled what it says is the first-ever “smart” beer tap handle, which will monitor social media and broadcast media channels in real time for Bud Light’s activity. The beer tap handle will light up when it detects Bud Light attacking Coors Light, a sign that the next round of Coors Light is on the brand.
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