The two tech giants’ voice assistants will likely dominate far more than just smart speakers.

The move is a boon for Amazon as it faces a tall task in disrupting the traditionally walled garden that is the U.S. shipping industry.

Google attempts to understand the intent of a searcher’s query. The company recognizes the burden of providing the best results, even if the query is vague. For example, if someone types in “jaguar,” Google has to figure out what that searcher wants.

Amazon aims to compete with FedEx and UPS in the logistics and shipping industry. That’s what analysts told CNBC after Amazon Air recently expanded to include 50 planes and several new regional hubs, including a $1.5 billion hub opening in northern Kentucky in 2021.

Amazon.com is without question the e-commerce leader. However, according to Eli Finkelshteyn, co-founder and CEO at Constructor, an artificial intelligence-first search-as-a-service provider, there’s one area of Amazon’s site experience that leaves it vulnerable to being dethroned: site search.

Norfolk, Virginia-based Smartmouth Brewing Co. is releasing a new Lucky Charms-inspired beer on March 2.