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February 22 · Issue #162 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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New Research Suggests Marketers May Want to Cater to B2B Buyers’ Emotions | KoMarketing
New research suggests that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought.
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Walmart shares rise as holiday sales crush estimates, boosted by e-commerce growth
Walmart outpaces analysts’ earnings and revenue expectations, as its e-commerce sales surge 43 percent.
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How I instill trust on my ecommerce site
I try to make it easy for shoppers to purchase and rent decor from my ecommerce site. But many retailers — online and multichannel — fail at this. Their sites are often difficult. In this post, I will discuss my six priorities to instill trust and make shopping easy.
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Cyber criminals shift focus toward e-commerce sites: study
Cyber thieves are ramping up their use of malicious codes on e-commerce sites as a way to steal credit card information from consumers, according to a report released Wednesday.
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Will Amazon buy Etsy, Kohl’s, or the Seahawks? GeekWire predicts the tech giant’s next big deals – GeekWire
Amazon’s M&A team has gotten off to a busy start in 2019 and it doesn’t show signs of slowing down. So who’s next? Team GeekWire speculates on which companies Amazon could scoop up, from brick-and-mortar retail heavyweights, to a health tech startup, to a movie theater chain and more.
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Rise of Mobile Users Alters SEO Tactics | Practical Ecommerce
The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also growing. But the percentage of visitors that click natural search listings is shrinking.
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The eCommerce Minute is available on iTunes, Anchor, Spotify or wherever you get your podcasts.
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Shoptalk | March 3-6, 2019 | Venetian, Las Vegas
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blank vhs covers were kinda beautiful
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A Seamless Animation Connecting the Beautifully Sleek Designs Found on Blank VHS Tape Covers
Russian video editor 4096 paid elegant tribute to the long since eclipsed blank VHS tape with a seamlessly morphing animation that connects and celebrates the beautifully sleek design of their covers.
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