“Shoppers return 5 to 10 percent of what they purchase in store but 15 to 40 percent of what they buy online,” David Sobie, co-founder and CEO of Happy Returns tells CNBC.
What if you could use information about your existing customers to obtain new ones? That’s the purpose of Audience Insights in Google Ads. It helps businesses find new prospects based on current customer data.
Nearly three-fourths (71%) of shoppers now access their phone while in stores to read product reviews, compare prices, navigate aisles, check out, pay or look for gift inspiration ahead of the holidays. That number is up 15% from 2017, and increasingly, retailers are answering consumers’ rapidly changing expectations through the mini computers in nearly everyone’s pocket.
The eCommerce Minute Podcast
The eCommerce Minute is available on iTunes, Anchor, Spotify or wherever you get your podcasts.