Social commerce has evolved over the past two years. In 2016, digital commerce consultancy SUMO Heavy conducted a series of surveys on the topic. SUMO recently launched a follow-up survey to see how consumer behavior and sentiment have evolved.

In 2018, fewer respondents reported using Facebook regularly (79% in 2016 vs. 67% in 2018) but it remains the most influential platform for shoppers.

When marketing your e-commerce business, it’s important to build out your brand in a way that resonates with customers.

If your ecommerce operations lack planned workloads and measurement, here’s how KPIs can help to improve productivity and raise the level of efficiency.

Technology continues to play a huge role in consumers’ choices. Companies that have learned to embrace it — and master it — will be the winners for 2019.

Consumers happily opened their wallets in the 2018 holiday season, resulting in a five percent increase in overall spending — online and brick-and-mortar. Online spending alone grew by 19.1 percent compared to 2017 and contributed over 13 percent to total holiday sales.

The new promotion feature in Google Shopping can help an ad stand out with a blue “Special offer” link. Once clicked, the offer appears as a popup. It’s a good way to move past the typical components of a Shopping ad: product name, price, brand, and image.

Everything is better with nacho cheese, right?Fast food chain Taco Bell hopes so.In an attempt to win Torontonians over with the concept, Taco Bell Canada is creating a billboard that will dispense an unlimited supply of nacho cheese.