| |
|
|
December 14 · Issue #152 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
|
|
|
|
Half of the apparel sold at the holidays is about to be returned
In a report emailed to Retail Dive, business-to-business marketplace B-Stock revealed that 11% to 13% of holiday purchases are returned
|
Target Uses AR to Sell Christmas Trees
This holiday shopping season, Target is selling Christmas trees at twice the normal rate, thanks to the retailer’s augmented reality shopping tool.
|
Alibaba to open first e-commerce trade hub in Europe
Belgium is the first European country to sign up to the Electronic World Trade Platform (eWTP), an initiative proposed by Alibaba co-founder Jack Ma in 2016 to help small businesses with cross-border trade.
|
Let’s Get Visual: A Product Visualization Guide to Boost Holiday Sales
Since online shoppers can’t physically examine the item they’re considering, the only way to help them get over their uncertainty is to present them with comprehensive, high-quality imagery. Here’s the ultimate product visualization guide in three stages:
|
70% of consumers still want human interaction versus bots
About 70% consumers surveyed about their customer service preferences said they would rather speak to a human customer service representative than engage with a digital customer service rep or chatbot, the Sitel Group revealed in its 2018 Index Report.
|
|
|
|
The eCommerce Minute is available on iTunes, Anchor, Spotify or wherever you get your podcasts. |
|
|
KFC debuts log that smells like fried chicken - Business Insider
On Thursday, the chicken chain announced that it is debuting the “KFC 11 Herbs and Spices firelog.” When lit, the log will smell like the chain’s famous fried chicken.
|
|
Did you enjoy this issue?
|
|
|
|
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
|
|
|
|
219 Cuthbert Street Suite 402 Philadelphia PA 19106
|
|
