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November 30 · Issue #150 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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How Social Shopping Experiences Elevate Product Marketing
People are getting more comfortable with making purchases on social media. According to 2018 research from SUMO Heavy, 48 percent of customers say they have purchased products or services through social media.
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Thanksgiving online spend hits a record $3.7B, mobile accounted for one-third of sales
Thanksgiving, a day when brick-and-mortar stores tend to be closed, has become a big one for online spending, and this year did not disappoint, with a surge of consumers rushing to digital platforms to grab sale items while physical stores were closed. This year, US consumers spent a record $3.7 billion on Thanksgiving, according to analysts, with smartphones driving 54.4 percent of traffic to retail sites and 36.7 percent of all e-commerce sales.
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Black Friday drove half a million new users to the top shopping apps
More U.S. consumers were shopping on mobile devices on Black Friday this year, with $2.1 billion in sales coming from smartphones. This trend was also reflected across the U.S. App Store. According to new data from Sensor Tower out this morning, the top 10 shopping apps on the App Store added half a million first-time users on Black Friday. That’s up 16.3 percent from the same day in 2017, the firm found.
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The Five Most Challenging Parts Of E-Commerce Checkout
Checkout is challenging, but it’s also an irreplaceable part of any successful e-commerce business. Here’s how to invest in a checkout experience that prepares customers to come back for more.
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3 trends that bring holiday video marketing into focus
Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.
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The ultimate guide to Instagram for small ecommerce brands
There are various features and functionalities you can trial to make your business stand out on the platform as well, such as finding your voice on stories.
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In the wake of GDPR, what’s next for data privacy?
In a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulation.
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The eCommerce Minute is available on iTunes, Anchor, Spotify or wherever you get your podcasts.
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Powers of Ten™ (1977)
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Powers of Ten™ (1977) by Eames Office
Powers of Ten illustrates the universe as an arena of both continuity and change, of everyday picnics and cosmic mystery. It begins with a close-up shot of a man sleeping near the lakeside in Chicago, viewed from one meter away. The landscape steadily moves out until it reveals the edge of the known universe. Then, at a rate of 10-to-the-tenth meters per second, the film takes us towards Earth again, continuing back to the sleeping man’s hand and eventually down to the level of a carbon atom. In 1998, Powers of Ten was selected for preservation in the United States National Film Registry by the Library of Congress as being “culturally, historically, or aesthetically significant.”
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