Purchases through social networks has yet to explode, according to digital commerce consulting firm Sumo Heavy.  But Generation Z-ers are likely going to be the catalyst to help it take-off.  Gen-z is made up of people born between the mid-90s and mid 2000s.  According to trade publication “Ad Week,” that group will make up 40 percent of consumers by 2020.  It’s predicted that they will spend twice as much time shopping on mobile phones than millennials.

According to a recent Ipsos study of 10,500 consumers across the U.S., U.K., Germany, Australia, Italy, Spain and Brazil, consumers are more likely to buy from an online business that offers PayPal. On average, there’s a 54 percent increase in consumer willingness to buy when PayPal is available as a checkout option.

Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works.

For online-only retailers that are lacking in-person customer interaction, email is the best tool for overcoming this hurdle and establishing meaningful communication and relationships with customers. Here are some tips to get the most out of your e-commerce marketing emails:

The e-commerce pioneer is hoping new initiatives in Akron, Ohio and Lansing, Michigan will get more U.S. small business owners online.

Experts analyze Walmart’s Investment Community meeting and how well it is managing its transformation into a thoroughly-modern technology company.

The original Apple sneakers were listed for auction at $30,000 in 2017. It’s believed they were created for Apple emloyees in the 1980s or 1990s and that only a few pairs exist. This week, Salehe Bembury teased a photo of a Versace version.