Personalizing the customer experience is vital for retailers, both online and offline. While learning about a specific customer and customizing the shopping journey to fit their needs is a given, actually figuring out how to accomplish that feat is another story altogether for both businesses big and small.

Maybe not, because despite Instagram’s introduction of shoppable posts, plus shoppable features on Facebook, Snapchat, and Pinterest – research suggests that users are failing to actually purchase on these channels. A recent surveyby SUMO found that 82% of shoppers have yet to use social buy buttons or other forms of social commerce.

Download the full SUMO Heavy report on Social Commerce at SocialCommerceSurveyRefresh.com

Holiday shoppers will spend an average $1,007.24 this year, up 4.1% from the $967.13 they planned on spending last year, according to the annual consumer report by the National Retail Federation and Prosper Insights & Analytics. Prosper conducted the survey of 7,313 adult consumers between Oct. 1 and 11, according to a press release emailed to Retail Dive.

When incorporating video into your e-commerce site, the key is finding a balance that makes sense. Consumers shouldn’t be watching product highlight reels for hours-on-end, and the same goes for your team. Once trust is developed, you can then focus your efforts on conversion.

For online-only retailers that are lacking in-person customer interaction, email is the best tool for overcoming this hurdle and establishing meaningful communication and relationships with customers. Here are some tips to get the most out of your e-commerce marketing emails:

While 80% of shoppers are familiar with social commerce, 82% have yet to transact using buy buttons or Shoppable Pins, according to a study by digital commerce firm Sumo Heavy. However, the survey also found that 58% of U.S. adults said social media influences their purchasing decisions, compared to 45% in 2016, which is an encouraging sign for companies like Pinterest that continue to explore innovative mobile commerce and social media trends to engage users.

Amazon’s U.S. Prime membership growth is showing signs of flattening, growing 8% in the past 12 months, the lowest annual rate since Consumer Intelligence Research Partners started tracking Prime in 2012,  according to a Tuesday report from CIRP.