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September 26 · Issue #141 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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SUMO Heavy's Retail Consumer Survey Reveals Shoppers Have Mixed Views On Social Commerce | Markets Insider
Digital commerce consulting firm SUMO Heavy today released its 2018 Social Commerce Revisited report which explores the impact of social media on consumer behavior and how emerging social features like messaging chatbots can better serve brands and retailers.
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How Millennials Are Changing the Retail Industry
By Bart Mroz, Co-founder/CEO, SUMO Heavy Now, more than ever, retailers should capitalize on millennials. While marketing and catering to the millennial market presents its difficulties, both digital and brick-and-mortar retailers must meet the needs of this audience — or fall by the wayside.
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Study: Mobile commerce to overtake e-commerce by 2019
The number of m-commerce transactions will overtake e-commerce transactions globally by 2019, according to a forecast by 451 Research provided to Mobile Marketer. China will lead the way, this year becoming the first country whose online spending exceeds $1 trillion with mobile devices as the primary gateway to digital commerce, 451 predicted.
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Would you believe older men with lower incomes are the new drivers of online sales growth?
Online sales continue to grow at double-digit rates, and there are some new factors in play driving it — not all of which are named Amazon.com.
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FedEx Announces Significant Rate Increases
On Monday, FedEx modified its Express and Ground fuel surcharge rates, and created new indexes for International Export and Imports. These changes mean significant rate increases for nearly all FedEx shippers.
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How to make your ecommerce website more mobile friendly and drive conversions
Today’s buyers shop on mobile. In this article, we cover six techniques ecommerce brands use to optimize their websites for mobile to improve conversions.
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Amazon reportedly planning 3,000 cashier-less Go stores by 2021
Amazon plans to open as many as 3,000 of its cashier-less Amazon Go convenience stores by the year 2021, according to a report from Bloomberg today. That would be Amazon’s most aggressive brick-and-mortar expansion since its purchase of Whole Foods in 2016.
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The eCommerce Minute is available on iTunes, Anchor, Spotify or wherever you get your podcasts.
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Cathay Pacific plane has spelling mistake | CNN Travel
This livery typo is making news. Hong Kong-based airline Cathay Pacific spelled its own name wrong on the side of one of its Boeing 777s.
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