According to a report published by The Information, 98% of people who own Alexa-enabled devices have used one to make an online purchase in 2018 — and Amazon has sold more than 50 million of the devices.

There are more than 1,500 national days, weeks, and months, and savvy marketers know how to take advantage of them. Online stores can harness the power of national days by educating customers and promoting purchases.

Amazon held its Prime Day sale for the fourth time last month. The discounts Amazon and marketplace sellers offered drew shoppers that had not bought as part of Prime Day before.

Consumers of all ages, from baby boomers to millennials, are using their mobile devices to make purchases, with each demographic seeking different incentives and experiences when they buy. All retailers should consider these five things in order to meet mobile customers’ needs and keep them coming back for more:

While social giants are trying to wriggle out of the position of middleman and get behind the counter, are the models of social media and ecommerce really a match made in heaven?

Bankruptcy isn’t usually the beginning of an agency’s relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction.