…And according to Bart Mroz, CEO of digital-commerce consulting firm SUMO Heavy, the surge of investment could give Sonos the boost it needs to edge out big-time competitors Amazon and Google in the smart-speaker race.
“The two dominant smart speakers on the market, Amazon Echo and Google Home, are positioned as voice assistants first, smart speakers second,” Mroz wrote in an email. “Sonos takes the opposite approach, which actually makes their devices seem more practical to the average consumer. Sonos now has an opportunity to leverage this difference in positioning to help boost consumer adoption of voice assistants.”
“For Sonos, there’s no better time than now for its IPO,” he said.
Building relationships in e-commerce may seem like a complicated, confusing process, but it doesn’t have to be. By simplifying and streamlining wherever possible, you can craft a program that’s specifically designed for ongoing — and measurable — success.
All the lines are blurring in eCommerce. In the latest Data Drivers, Wirecard’s Brad Fauss says one “magic button” may be eventually coming for retailers.
