One of the most damaging distractions are invasive promotions that shoppers are being exposed to while browsing your site. In some cases, these ads are placed by retailers for traffic monetization (a legit business known as digital retail media). But most often these ads are caused by online journey hijacking.

On-time delivery of gifts is a concern for 91% of consumers this year, up 6% from 2017, according to delivery service Dropoff’s annual holiday survey. However, 77% said they plan to shop at the last minute in 2018, a 15% rise over last year.

E-commerce websites see the full gamut of bad bot traffic. These include price and content scraping, account takeovers, credit card fraud, and gift card abuse. Whether carried out by aggressive competitors or nefarious fraudsters, the real problems they cause could harm your business.

Most U.S. consumers (70%) haven’t used a voice-enabled digital assistant to find product information or to make purchases, and are more comfortable using innovations such as personalized search or image search to shop, per a study by personalization firm RichRelevance shared with Mobile Marketer.

55% of consumers report buying products online after stumbling across them on social media.

Soccer fans from around the world have been cheering and sending their support as their national teams battle it out in the World Cup in Russia.