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June 27 · Issue #128 · View online
A weekly digest of SUMO blog content, plus eCommerce news, events and job listings.
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Amazon Prime Day Is Coming. Here's How Brands And Retailers Can Win On (And Off) Amazon.com
Retailers who anticipate Amazon’s timing see the biggest jumps: 30% higher sales.
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Too many ads, clunky websites turning off digital shoppers
The biggest frustration of online shoppers is “too many ads,” cited by 40% of mobile shoppers and 53% of those using a desktop, according to a press release about the new “Retail Nightmares” study from feedback platform Usabilla.
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Voice shopping gains traction, will disrupt retail, Consumer
Voice shopping is expected to jump to US$40 billion annually in 2022 in the US, from US$2 billion today, according to a survey this year by OC&C Strategy Consultants.
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5 Tips to Build an E-Commerce Revenue Loop
E-commerce companies cannot dump all their money into the first visit and expect to achieve the growth rates that investors demand. Acquisition is great for attracting investors, but to reach your long-term goal, you’ll need to show sustainable profitability. Revenue generation loops are the key.
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SEO: Google Changes Keyword Planner for the Worse | Practical Ecommerce
The end is near for the Google Keyword Planner interface. The new user interface provides (mostly) the same data with (mostly) the same features. But some key differences will force search optimizers to change the way we think about and collect keyword research.
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Now available on Spotify or wherever you get your podcasts.
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Russia Is Running Out of Beer for World Cup Soccer Fans - Moscow Beer Shortage
As the World Cup heats up in Russia, hundreds of thousands of soccer fans are running around the country, drowning their bitter sorrows and celebrating their raucous victories in tall glasses of cold beer. Unfortunately, the beer keeps running out. Somehow, Russia did not see this madness coming.
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