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the steve harmon report

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From Silicon Valley to Shanghai, London to Los Angeles on the Internet everywhere since 1994. Began i
 

Steve Harmon

October 3 · Issue #1 · View online
Beyond the hype, inside the world of venture capital, tech, stocks and trends, from Silicon Valley to Shanghai, from veteran investor and entrepreneur Steve Harmon - followed by many leaders in finance and tech, see more: http://steveharmon.com

From Silicon Valley to Shanghai, London to Los Angeles on the Internet everywhere since 1994. Began in 1994 this email letter reaches the planet, from dreamers building startup in a garage to billionaires who’ve helped build the Googles, Microsofts, Amazons, Salesforces, Alibabas, Baidus and Facebooks of the world.

the multiverse is coming
Welcome To Twitter 2025 After Its Gets Acquired By...
News floating around that someone may buy Twitter. Those dancing around the buyout rumor fire include Google, Disney, Microsoft, Salesforce. Elephants dancing. Boom boom boom. Akuna matada indeed.
But it all began a long time ago in a galaxy far, far away (well maybe just up the 280 freeway from Palo Alto to SF). When Twitter first began as a hatchling of sorts in 2006 I emailed one of its founder, Ev Williams, and we debated what Twitter was and could be.  It wasn’t really a “social network” or “Facebook competitor” as many believed.
At the time I thought it to be a “social conversation” about things. And that’s kind of how it turned out to be 10 years later. Yes, the hatchling is now a bird of some sort. Although not quite full grown by my measure.
Many will debate the “true” value of Twitter and what it could/should be worth. The stock is up quite a bit since the deal talk began a few weeks ago.
But I don’t want to get bogged down into short-term thinking here, the sound byte of the day for CNBC. 
I’d like to share some thoughts about the long view. A view of media and where it’s going. Because the pebble shook the pond way back when Mosaic, the browser developed in part by the pizza-eating team led by Marc Andreessen at the University of Illinois, hit the aqua in 1993. 
By 1998 I imagined the browser as the OS killer, as the media franca (media of choice) for all mediums. I wrote about it. Now we are awash in the ever-flowing gush.  It is not yet media franca stage for all media. In other words, all types of content on demand 24/7 via the network.
Stage set, let’s get back to Twitter 2025.
Step 1 - 2006 - 2016 distribution… DONE.
Step 2 - 2017 - 2019 content variety… IN PROGRESS
Step 3 - 2019 - 2025 the flow…TBA
Step 3 is the focus here. What I call the flow. The flow represents any TV show, any video content, any article, photo, any VR experience (yes, they are coming), along with their social context and conversations attached to them.
It’s not about a tweet mentioning a football game. Or some celebrity smoking a tampon. It’s a channel in a new media verse that breaks away from the ideas of the 19th and 20th centuries based on airwaves, auctions and spectrum. Breaks away from scarcity.
The new media verse is based on abundance. 
OK let’s get more specific. Imagine a Twitter in the hands of:
Google (the benefit of it owning Twitter: deeper search and conversational search results about events, places and people).
Disney (the benefit of it owning Twitter: outlet for content, characters and programming that bypasses the limits of broadcast, cable, satellite and even Internet channels. Imagine Mickey Mouse or Star Wars as social conversational programming).
NBC (the benefit of it owning Twitter: the future of NBC).
Salesforce …more on them later.
 
Distribution is king. Content is queen.


The new NBC logo?
So what’s the long-term value of NBC owning Twitter? Like anything else it depends what you do with it.  Building an asset to reach 300 million people a month isn’t cheap. Putting the Comcast/NBCUniversal/Disney universe of content into this could be worth more than the price of admission.
For others such as Salesforce the value is in bringing the marketing conversation back to its clients, making CRM more than just the first part of the customer relationship. Making it more CRMM (customer relationship management marketing).
Any which way it goes the fact is that social conversations are here to stay. And will be more valuable as time goes on.

thanks for reading…share this with others who you think would enjoy it
- steve
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