You may recall the popular book “Who Moved My Cheese?” A bestseller that discussed jobs and where they were headed. Today’s world is based on making your data a product that can be combined with other product to make something like Velvet cheese…which is generously described as a ‘cheese product’ because it’s not cheese.
Now the organic food buffs among you will instinctively know that a by-product is inherently not as good as the natural thing. Aged gruyere beats Velvet every time.
Even so, in this fast food data era, this McData era we’re in, the mice are beginning to fight back. In the title above I reference Fry’s and it’s not the potato kind, it’s the geeky store found all over Silicon Valley. The place where you can walk in and buy components and make your own computer, modem, or whatever. A small way you can fight back against the packaged goods delivered at Best Buy, Amazon or Dell.
Scale and laziness drive the McData expansion. Nobody has time to assemble their own PC these days. Nobody has time to review and even comprehend their data that’s collected by the large web companies.
At the end of the day, Amazon is a credit card storing company that displays a bunch of products that FedEx ships to you. That single convenience – storing a credit card – is the secret sauce. The illusion is that the name 'Amazon’ means something beyond the convenience of that core asset. Your asset you share for convenience sake.
Whether AMZN gets to $500 TRILLION market cap or not is not my concern here. I could care less.
The point is that your laziness and scale create barriers to you owning and controlling your data, which is actually YOUR asset. Even though you may not yet know it or realize it. You are basically giving Amazon, Google, Facebook and Apple valuable data. Would you give them your car? Home? Dog? Of course not. These are obvious assets.
The non-obvious asset is your data.