December 2016 I wrote an analysis called Amazon.life
that said there’s a 3-way battle for your living room to try and provide hardware and software, content and services. At the time Amazon stock was $640/share. Now it’s $3,000/share.
At its IPO I recommended AMZN also…at $1.72/share. In 1997 Jeff Bezos (founder of Amazon) was a guest of mine at a conference. Soft spoken and focused.
Is the Amazon story over? It has more legs if broken up, value released. The key takeaway that many miss is Amazon started with a simple premise: sell books online.
Amazon made many mistakes since its start, though. Around 2000, 2001 it wasn’t clear it had a path ahead after trying to become a holding company of brands and niches.
The things it did right, however, made up for the failures along the way.