Amazon’s had an interesting journey since then as books expanded into music, video, products, holding company for other retail sites, and this underlying technology aspect borne of Bezos’ own engineering and computer science background.
The tech know how led to Amazon’s Web Services crushing just about every other cloud computing company on the planet. AWS provides web services and hosting to thousands of companies large and small.
Today, Amazon annual revenue surpasses more than $100 billion.
In a twist of irony, Amazon has physical bookstores now also…and what’s next looks like a chain of self-serve grocery stores. No cashier, no staff. You walk in and gather your goods and leave. Everything in your basket is tallied up and charged to your Amazon account automatically.
In 1996 this future didn’t seem reachable. In 2016 it is.
In the larger picture I think we have 3 major lifestyle brands emerging that may become as common as wallpaper:
1) Amazon (Prime, Video, Echo Audio Assistant, Groceries, and more to come)
2) Google (Search, OK Google, Android, Chromecast, Google Play, and more to come)
3) Apple (iPhone, iPad, Mac, Apple TV, Siri, Maps, Cars, and more to come)
These 3 brands seemed best poised to me to become overall providers of home services, home commerce, home entertainment, home security, home information and related items.
How? Customer bases with credit cards in the hundreds of millions each. technology infrastructure surpassed by none. Expertise in the duality of tech and customer care. Global brand awareness.
Amazon swallowed the Web and these 3 are likely to swallow most of the world’s commerce, communication and content on a scale never before seen. Yet even with this, a lot of latent potential exists with them, held back only by the ability to imagine and execute. Only so many people know how to do this stuff and that is a real limiting factor.
They don’t teach the future in college, they teach the past. So it is up to the imagineers to do, make and explore. Ask Alexa
And yes, in case you’re wondering, this URL has already been registered: Amazon.life