It is always with some amusement that I look at the tech landscape and see how gadgets and devices have invaded so many of our lives. Awhile back I wrote about Amazon.life
and how the giant smiley box company was one of 3 tech behemoths trying to take over your living room, car and life.
Well, a couple of years later and here it is. In 2019 Amazon said it had more than 100 million Alexa devices sold. That’s just under half of all homes in the U.S.
In 1997 just before it’s IPO I recommended Amazon stock, saying it was the Wal-Mart of the Web. The thing is as this company grows I have to re-up the target and slogan: Amazon is now more like a constant digital buddy waiting for you to buy, beck or call on.
Buried in Amazon’s value is a Netflix-like company (Prime Video), a cloud company like Salesforce (AWS), a computing giant like IBM, a software operating system like Windows/Azure (Amazon Cloud and Kindle) and much more.
If it spun out any of these the value could be 50% more for any one of them.
The key factor is scale. It’s not something many grasp. We are in unprecedented waters here. The computing power alone is like having King Arthurs sword. Swing it at any target and it destroys the competition.
I don’t think Amazon will be defeated by any ONE company. Google is the closest but lacks commerce and therefore customer intimacy thru actual purchase data.