All have been used to describe the phenomenon of a new company entering into an industry and impacting the incumbents.
The incumbents have a vested interest in the status quo. That’s why an Amazon could take on Walmart in plain view of Sam Walton and kids. Because Sammie and the kids were doing ok with the big box stores.
After all, their collection of fine art didn’t miss a beat when Jeff Bezos appeared.
Same goes for Novell, Sun, Netscape, AOL, Yahoo, and even the entire taxi industry. Each felt secure in its bubble, insulated from competition. In particular the taxi industry with its city licensing requirements and global “yellow car” branding look and feel, seemed unstoppable. Most people never would have said: “you know, we can do that better.”
Uber and Lyft and Didi (in China) all do it better. And their market value is in the many billions. Turns out, getting a person from one spot on the planet to another was WIDE OPEN.
Wide open to who? to those that looked.
The problem was, nobody was looking. Everyday billions of people wake up and participate in yesterday’s business. Along for the ride. Get on the bus.