Up until now, the issues have covered how some creators have grown their audience through social media content.
Each issue takes 4-5 hours to complete. It might not seem like a lot, but that’s 10 hours a month only on writing without counting distribution (tweets, threads…).
Putting it together with my freelance business, daily Twitter content, building a cohort-based course and life, it’s a bit too much.
Where we want to be
My goal is to turn The Steal Club into a media company.
To do that, I want to produce more content.
Rather than renting my distribution from Twitter as I do now, I would like to own it. However, I can’t commit to writing more long issues.
How will we get there: Next steps
As a first step, I moved the “profile reports” to a monthly schedule. The content and structure will remain the same.
In addition, the content output will move to a weekly schedule.
“But, Alex, weren’t you saying that it was taking too much of your time?”
Yes. However, I realized that by using a shorter and more structured format, I would be able to produce more content on a regular basis.
Something that instead of taking 4h to write takes 20 minutes.
That content won’t go as in-depth a the profile reports, but will still be a one or two minute read with a high value per line.
Some of the formats that I’ll be experimenting with:
- 5 tweets of the week and what you can steal from each of them
- Structured interviews (5 pre-set questions) with topic experts
- Status updates (like this one, but shorter)
- Exclusive tips only for newsletter subscribers that I won’t publish on Twitter
This is how a normal month would look like: