Who uses it?
Justin Welsh (@JustinSaaS)
Why does it work?
Because it shows transformation. And transformation sells.
The first line establishes something that the author failed to do in the past.
The second line shows how, after a number of years, the author achieved that.
The third line invites us to learn his/her secret.
Pretty irresistible if you ask me!
How to steal it - Template
Back in (date), I (Something you’ve never done or failed to do).
Fast forward (how much time passed), (How that changed).
What most people don’t know?
(Your secret). A thread: