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Steal my content strategy for 2022

Alex Llull
Alex Llull
Hello everyone and happy new year!
Serious question, when are we supposed to stop saying it? I feel I’m on the limit here 😅.
In today’s issue, I will dive deep into my content strategy for this year.
I hope you find it helpful and can steal a few bits (or the whole thing, feel free). I made it as actionable as I could!
Reading time: 4 minutes

Is crafting a strategy worth it?
And No.
Here’s what I mean. Having a strategy is super helpful for a few reasons:
  • It gives you a sense of direction
  • It’s a forcing function to uncover new insights
  • It gives you a point of reference to turn to when you feel lost or stuck
But it’s also hard to follow.
The one thing I’ve learned as a creator is that most of the time, you’re better off just winging it.
So why do I do it? Two reasons:
  1. To force me to clarify my own thinking
  2. So that I can show you how I do it and hopefully inspire you to do the same
This post is divided into two parts. First I’ll cover the high-level stuff, and then I’ll show you how to get your content strategy rolling.
Let’s get started!
High Level stuff
Step #1: Your Goal
This is the place to outline the big goal you have for creating content.
What motivates you to do it?
What makes you want to put so much time, effort, and blood (okay, I might be exaggerating) into it?
The more focused it is, the better.
My Goal: I want to put myself in a position where I can leverage all sorts of opportunities (both professionally and personally).
A strong online brand, which is a byproduct of content creation, is the perfect “door opener”.
Step #2: Your target audience
Once you uncover who you are writing for, what you are writing becomes easier.
Who are you trying to attract? Who are you creating for?
Again, it helps to be specific.
My audience: I’m looking for anyone who wants to build a personal brand and improve their content creation skills.
Step #3: Your core topics
What are you going to talk about?
You cannot talk about everything you want. But you can’t niche too much either.
Over time, I learned that having 3 core topics to talk about is a good measure. It helps you focus without becoming too niche.
My core topics:
  • Content creation (includes audience building)
  • My journey as a creator/builder/freelance
  • Leveraging the internet
Try to pick topics that are somewhat related to each other. It will be easier for you to “connect the dots”, especially starting out.
Step #4: Your communication style
Most strategies overlook this point. Style refers to the way you intend to convey your message.
It depends a lot on the topics but also on how you communicate.
My content is always designed to be as easy to consume as possible. For social media, this means as short (and visual) as possible.
How to put this strategy in motion
We’ve covered the boring (but needed) stuff. Now let’s get into action.
My content system
This is how my content system works:
Basically, you have a series of inputs, which are converted into content, which is then published.
Step #5: Find Inputs
A.K.A getting content ideas. There are plenty of ways to get content ideas, but here’s how I do it:
The library of +1M tweets at Tweet Hunter is a great way to come up with new ideas.
It is very helpful to see examples of successful tweets and get inspiration.
Btw, if you want to test Tweet Hunter, you get a 50% off the first month by using the code STEALCLUB at checkout. This is NOT sponsored neither it’s an affiliate link.
Via the Content Grid
This is something I’ve seen two great creators such as Justin Welsh and Jack Butcher use.
The Content Grid consists of a simple spreadsheet with 4 columns:
  1. The first column represents the content lens or style
  2. The second contains the topics you will be talking about. You need to fill up this column with topics and subtopics from the core three topics you uncovered on the “high-level” stuff
  3. The third one has a recap of experiences (for lack of a better word)
  4. The fourth column contains a series of pre-set content structures
The way this works is super simple. You pick one item from each column and ✨MAGIC✨, you get a content topic to write about.
Not all combinations will be perfect, but you are guaranteed to get a few ideas in a couple of minutes. Trust me.
Step #6: Craft content
Now that we have the ideas, it’s time to write them down.
At this point, you need to pick a content format that you can stick with. Make sure that whatever you choose, you can produce consistently.
It’s a cliché, but consistency is the secret sauce of content.
In my case, I post three kinds of content on Twitter:
  • Short form: tweets
  • Long-form: Threads
  • Visuals
Step #7: Frequency and content distribution
You know now how to get content ideas and how to turn them into awesome content.
What now?
It’s time to make them public.
The first step is to establish a posting schedule.
As for me, I aim to tweet twice a day and post one or two threads per week.
Posting times aren’t that important. I post once in the morning (9-10 am) and once in the afternoon (16-18 pm) (CET).
You might want to pump up the thread numbers if you want to optimize for growth, but I think 1-2 tweets per day is an adequate measure.
Besides the frequency, something else you can do to save time is to schedule your content so you don’t have to worry about posting manually.
There are tools like TweetHunter that can help you with that, but there are also free ones like Twitter’s own scheduling feature.
TL;DR - Steal my content strategy
  1. Set the goal
  2. Define target audience
  3. Uncover your 3 core topics
  4. Find your communication style
  5. Define your inputs
  6. Craft the content
  7. Set a posting frequency and start posting
Doesn’t sound that hard, right?
Remember that the strategy mostly determines the direction. Things will change.
Embrace them. Wing it, as most of us do.
You’ll be just fine.
See you next week!
Alex Llull
Thief Master
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Alex Llull
Alex Llull @AlexLlullTW

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