Step #1: Your Goal
This is the place to outline the big goal you have for creating content.
What motivates you to do it?
What makes you want to put so much time, effort, and blood (okay, I might be exaggerating) into it?
The more focused it is, the better.
My Goal: I want to put myself in a position where I can leverage all sorts of opportunities (both professionally and personally).
A strong online brand, which is a byproduct of content creation, is the perfect “door opener”.
Step #2: Your target audience
Once you uncover who you are writing for, what you are writing becomes easier.
Who are you trying to attract? Who are you creating for?
Again, it helps to be specific.
My audience: I’m looking for anyone who wants to build a personal brand and improve their content creation skills.
Step #3: Your core topics
What are you going to talk about?
You cannot talk about everything you want. But you can’t niche too much either.
Over time, I learned that having 3 core topics to talk about is a good measure. It helps you focus without becoming too niche.
My core topics:
- Content creation (includes audience building)
- My journey as a creator/builder/freelance
- Leveraging the internet
Try to pick topics that are somewhat related to each other. It will be easier for you to “connect the dots”, especially starting out.
Step #4: Your communication style
Most strategies overlook this point. Style refers to the way you intend to convey your message.
It depends a lot on the topics but also on how you communicate.
My content is always designed to be as easy to consume as possible. For social media, this means as short (and visual) as possible.