How to write better Twitter threads - My thread formula





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Alex Llull
Alex Llull
Hello fellow thieves, and welcome to the 66 new members of the club since last week.
This is a very special issue because it’s the first time we have a sponsor!
In upcoming issues, I will explain why I chose this route, but for now, know that I will only work with brands, companies, and creators I know and trust.
But let’s get to the meat: In today’s heist, I’ll show you how to write better Twitter threads 🧵.
Time to read: 3-4 minutes

Why threads?
Threads are how most Twitter growth happens.
Can you grow on Twitter without posting threads? Yes.
Can threads help you do it faster? Also yes
Today I’ll share with you one of my biggest Twitter secrets: my Twitter thread formula.
This is the exact same formula I use to craft threads that got me thousands of impressions and hundreds of likes like the ones below👇
The Hook
Most people decide whether or not to read your thread based solely on your hook. If they’re not convinced, you’re done.
You should spend most of your writing time on the hook. Seriously.
From what I’ve heard from top Twitter creators, they usually write 10-15 versions of the hook before publishing.
I cannot emphasize this enough: our attention spans are short. If the hook doesn’t catch people’s attention in under 2 seconds, they won’t read it. Even if it’s the best thread on the planet.
Some tips:
  • Make a big promise, something they can resist reading
  • Keep it simple, you can give more context later (see next point)
  • Numbers get eyeballs. People love to see numbers like"here are 7 lessons learned" or “How I made 7,532$ in one day”.
  • Make it clickbaity. A good reference can be Youtube video titles. A hook needs to be clickbaity.
Honestly, there is so much to unpack on hooks that I could write an entire issue about it. In fact, I will. Watch this space.
Context Tweet (optional but recommended)
This is the tweet that goes AFTER the hook. There are two things you can do with it:
  • Use it to add context and more information to your hook
  • Give your biggest golden nugget to lure people in and keep them reading
This step is optional. You could get started with the “meat” of the thread right away, but depending on the topic, I think it’s a good idea to give a little bit more context.
Before we continue, I would like to take a moment to thank our sponsor, who made this issue possible 👇
🤝 Sponsor: Tweet Hunter
My modus operandi when creating content is to look at what the best of the best are doing to learn from them.
And now I partnered with Tweet Hunter to make this process as simple as possible.
Tweet Hunter is an all-in-one, AI-powered tool that helps you cover every aspect of Twitter growth. My favorite part of the tool is their collection of 1M+ viral tweets that you can get inspiration from.
As if that weren’t enough, it’s also a Twitter scheduling and automation tool plus an AI-powered writing assistant that suggests tweets and thread ideas.
As a Steal Club reader, what else can you ask for?
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The meat (content)
It’s a bit more difficult to structure this part. Depending on what you write, one format may make more sense than another.
For now, let me give you some pointers:
  • Share only one idea per tweet. Tweets that encapsulate more than one idea are often confusing. For example, if you are sharing “7 lessons learned while skydiving”, use one tweet for each lesson.
  • Build upon the previous tweet. Create anticipation to keep people reading. Make it feel like a story.
  • Stick to a similar format/style through the thread. If you are writing 3 line tweets, stick to it. This makes it easy for the audience to keep reading.
  • Keep it under 10 tweets in total. Long threads also work, but as a rule, I always try to keep around 10 tweets.
🕵️‍♂️ Thief Pro tip: Steal the structured format
This tweet format is useful when you use your thread to present things like tools, people, ideas…It’s also suuuper easy to replicate. An example, using a what, who, where structure:
Call to action (CTA)
Once the audience goes through your thread, they will leave…
…UNLESS you tell them what to do next.
A call to action is how you prompt them to do something after they are done reading. You can use the CTA to ask people to:
  • RT
  • Follow you
  • Visit your site
  • Buy your product
  • Subscribe to your newsletter
Ideally, you should limit yourself to 1 or 2 asks max, otherwise you risk losing the reader’s interest. An example 👇
Alex Llull 🕵️‍♂️
If you enjoyed this thread, follow me at @alexllulltw

I write & tweet about my learnings building an online audience and my business.

You can also RT the first tweet to share it with the world!

Thanks for reading!
The way Twitter shows threads on the timeline is by compressing them by only showing the first and the last tweet or two last tweets.
A CTA is not that attractive for the audience, but a TL;DR is.
But what is a TL;DR? It’s internet jargon for Too long, didn’t read.
It’s often used by Twitter pros as a summary of your thread. Use it to recap the main ideas on your thread, and it will gather a good amount of likes 👇
Alex Llull 🕵️‍♂️
➝9 tactical tips for Twitter

#1 - Brand yourself
#2 - Recycle old tweets
#3 - Use a summary tweet on threads
#4 - Resurface high-performing tweets
#5 - Steal people's followers
#6 - Optimize for word of mouth
#7 - Make tweets shorter
#8 - Share everything for free
#9 - Have fun
TL;DR: The formula
(See what I did here? 😉)
Hook → context tweet → content → CTA → TL;DR
And that is it for today. Now get out there and start writing threads! And tag me if you do!
As a reminder, you’ll get a 50% off on Tweet Hunter if you use the code STEALCLUB at checkout. It’s the same tool I use for my Twitter content, just saying!
Thank you and see you next week!
Alex Llull
Thief Master
PS: if you want to learn to write threads that get hundreds of likes and, in general, build a strong personal brand on Twitter, my cohort course is starting out next Monday. There are still spots left! Join us!
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Alex Llull
Alex Llull @AlexLlullTW

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