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How to 2x your content output without 2x your time

Alex Llull
Alex Llull
Hello everyone, and welcome to the 26 new members who are joining our club!
I’m about to finish my first cohort course (last session is tomorrow) and let me tell you, it has been quite a journey. I’ll be sharing more on Twitter once I’m done!
On another note, the “stealing profiles” will be back next week. Let me know which creator you would like to see featured!
Now let’s get into this week’s issue 👇
𝘙𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘶𝘯𝘥𝘦𝘳 4 𝘮𝘪𝘯𝘶𝘵𝘦𝘴

With our over-saturated social media feeds, content pieces are trending towards having shorter lifespans.
The rumor says that a tweet only has a 15-minute lifespan. 100% honesty here: sometimes it takes me more to write one 😆
Here’s where recycling content comes in.
As creators, we usually have 3-4 content topics and concepts we are constantly repeating. Those are our core beliefs, our content pillars, and are part of our brand.
And as such, they need to be repeated over and over again. Especially taking into account how short they might last.
But what exactly is content recycling?
Content recycling is taking your old content and breathing new life into it. It’s repurposing that same idea but in 100 different ways.
We live in the remake era.
It’s happening in Hollywood. It’s happening in video games.
So why shouldn’t you do it with your content too?
How to do it - An actionable guide
The recycling process has three steps:
  1. Find content worth recycling
  2. Save it on a swipe file
  3. Repurpose it
  4. Publish
Easy right? Let’s break it down.
1. Finding content worth recycling
🖐️ Disclaimer: Tweet Hunter sponsors this newsletter. I would not recommend the tool if I wasn’t really using it for this process.
The way I do it right now is using Tweet Hunter, the AI tool I use to schedule my tweets.
The process is fairly simple:
  1. I go to the Search tab
  2. I write down my Twitter handle on the search bar: @alexllulltw
  3. My best tweets appear (Optional: you can use the filter for a more focused search)
If you want to test Tweet Hunter, you’ll get a 50% off on the first month by using the code STEALCLUB at checkout.
Alternatives to find content worth recycling
You can also run a Twitter advanced search or download your Twitter analytics and search for the tweets.
Whatever method you use, the idea is to find content that:
A) Either resonated a lot with your audience (lots of likes, comments, DMs…) or
B) It didn’t resonate with your audience yet but you feel it has potential to do it.
2. Save it to a swipe file
A swipe file is a place where you can save pieces of content (either yours or from someone else’s) so you can refer back to it when looking for inspiration.
You can use Twitter bookmark’s feature or craft a swipe file with tools like Notion or Airtable. I have my own Swipe file built on Notion but now I’m planning to move everything to Tweet Hunter.
This is how it looks like inside TH:
  1. You select what tweet you want to add to your swipe file
  2. You “star” it
  3. You choose into which folder you want to save it
  4. You go to your swipe file and start with the recycling (see next point)
3 & 4. Repurpose it & Publish again
Here’s where it gets interesting. Once you have chosen what piece to recycle, you need to do one or more of the following:
→ Restructure the content (Example: make it shorter. Or longer)
→ Add visuals or make a video.
→ Rewrite it.
→ Change the tone
→ Or simply copy-paste and repost
An example, with my own content:
  • What did I take? The whole tweet
  • What did I do? Emphasized my point by removing one word
  • Original tweet results: 22k impressions, 115 profile clicks, 20 RTs, 176 likes
  • Recycled tweet results: 54k impressions, 309 profile clicks, 18 RTs, 342 likes
  • Results (combined): 76k impressions, 424 profile clicks, 518 likes, 38 RTs
I wouldn’t be able to have this kind of impact with only one tweet.
Again, Tweet Hunter makes this process even more simple. You just need to:
  1. Go to your swipe file
  2. Click “Edit”
  3. Re-write your tweet using one of the methods above
  4. Publish again
“But Alex, won’t the audience notice?”
Here’s what happens when you repost something:
  • Half of the audience has seen it before but doesn’t remember it
  • The other half hasn’t even seen it
You are doing them a favor!
There are a few things to keep in mind though:
  • Don’t repost content from week to week. Space them out a little bit.
  • Always strive to make it better than the original.
  • If you tried to recycle the same piece twice and it still doesn’t work, give up.
The bottom line is that recycling content doesn’t hurt.
You save time and get to post more content. Your audience gets more chances to see your content and get value.
It’s a Win-Win.
That content was hard to create. Don’t throw it away by using it only once!
To further prove my point, this newsletter issue is a longer version of one thread I posted TWICE in the past.
Alex Llull 🕵️‍♂️
Are you struggling to tweet consistently?

We all do. But I found a workaround.

Here's how to 2x your content output by looking at your old tweets:

𝘙𝘦𝘢𝘥𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘶𝘯𝘥𝘦𝘳 3 𝘮𝘪𝘯𝘶𝘵𝘦𝘴
I practice what I preach!
And that is it for today. Now get out there and start giving new life to your old tweets!
As a reminder, you’ll get a 50% off on the first month of Tweet Hunter if you use the code STEALCLUB at checkout.
Thank you and see you next week!
Alex Llull
Thief Master
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Alex Llull
Alex Llull @AlexLlullTW

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