We are stealing…The content creation process
🐦 Use the 80/20 rule to create content. Contrary to what you might think, it’s not 80% creating and 20% engaging, but the other way around. Coincidentally, this approach makes it 10x easier for him to generate content. How? See next point
💬 The ideas are in the conversations. His tweets are mostly inspired by everyday conversations. His time on Twitter is largely spent conversing with others, so it’s only natural that he uses that as a major content source. I’ve gifted Mustafa with a couple of tweet ideas with my questions 😜.
💎 As a general rule, the content must be authentic, transparent, and useful. Your content is what builds trust between you and your audience. You can then convert that audience into customers if that is your goal. However, trust needs to comes first.