We are stealing…The Strategy
🧠 Follow your curiosity.
Janel loves newsletters, so she basically started sharing her observations on that space on Twitter. That’s how she started building a following.
Talking about what you like attracts people who like the same stuff. Who would have thunk, huh?
📖 Transparency earns trust. Build in public!
Sharing this helps her connect on a deeper level with her audience. You see everything that’s happening and how she’s handling it, so you feel way more involved.
That’s the power of “Building in public”.
🔈 Promote yourself or no one else will.
When Janel launched NewsletterOS, I saw her plugging the product under every tweet that made sense to do that.
But she wasn’t spammy about it! She did it because she believed the product was really valuable and that it would be helpful for people.
That’s how you promote something. If you don’t do it, no one will.
🔥 Empower and highlight others.
One thing you can see if you check Janel’s profile is that she’s constantly sharing other people’s products & projects.
It lets her amplify small makers and, at the same time, it positions her as a trusted curator (see next point).