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How Jack Forge uses Twitter

Alex Llull
Alex Llull
Hey there!
Welcome to the 25 new thieves who are joining our little club.
I’m planning lots of new things for the future of The Steal Club after the summer. If you want to help shape that future, your feedback would be very welcomed here.
Now let’s get started!

The Research - Who are we stealing from? Who is our target?
Our target this week, unless my previous targets, is someone who I started following recently: Jack Forge
I usually write these reports about people that I’m a bit more familiar with, but in Jack’s case, what I saw from his profile was well worth a Steal Club investigation.
But before diving in too deep, let’s get to know him a little bit better.
The Profile
  • Jack is a software developer
  • He’s also known as “The Outlaw of Tech” 😈
  • He’s based in Canada
  • He specializes in building websites & products for online creators, especially focused on Adult Performers and Social Media influencers
The Numbers
At the time of updating this (July 21st), he has 42,100 followers on Twitter.
The operation - What are we stealing?
We are stealing…The Strategy
🍩Brand yourself
Jack probably self-appointed himself as “The Outlaw of Tech”.
This goes perfectly with his hilarious and non-professional (in the best way possible) way of tweeting. Most devs just tweet about technical stuff and might seem a bit boring.
Jack is here to have fun, and it shows.
☀️ Empower others
Jack gives a shoutout to someone from the community every single day.
This positions himself inside the community as an amplifier, someone that people are drawn to because they are bound to learn about someone new every day.
In this sense, he has the same approach as Arvid Kahl. Help others succeed, and you will succeed on the way.
Jack Forge
There is no better feeling than giving someone a shout-out and watching their Twitter account absolutely blow up. 🔥💯
🤡 Don’t take yourself too seriously.
Jack constantly makes fun of himself and what he does. He’s also the best at doing dad jokes.
Jack Forge
I have something to say to whoever stole my copy of Microsoft Office.

I will find you. You have my Word.
His sense of humor has spread around the tech community, making him a very likable character. There are even people making memes about him!
We are stealing…The content creation process
🤷 Go for the relatable
What are the things an “average Joe” in your niche might do?
Say those aloud and people will like the tweet in agreement.
Jack Forge
Does anyone who writes code care about fashion?

I literally own 8 black t-shirts from Costco and 3 pairs of jeans.
Make everyday content fit your niche
There are content opportunities in literally everything we do.
Jack ties a pretty standard moment (like going to a Starbucks) to his content niche. You don’t need to be too fancy about it. If it makes sense, it will work.
Proof 👇
We are stealing…His audience-building tactics
🎁 Give things away
Giveaways have been around us since the begging of time. That doesn’t mean they stopped being effective.
Every 1,000 followers that Jack gets, he gives away something (usually a book) related to his niche.
The best part? He usually gives away products made by community members, so it’s also a great way to promote them!
Jack Forge
Thank you for 39,000 followers!

Another 1,000 followers can only mean 1 thing - another giveaway!

Like and comment on this tweet for your chance to win a copy of "Ten++ Ways to Make Money as a Developer" by Florin Pop (@florinpop1705)!

Winner will be chosen tomorrow! 🔥💯
Be yourself and have fun
Jack doesn’t brag about being a good dev or about having a big following. His focus is on being himself, help others and have fun on the journey.
That doesn’t build a following, it builds a community.
The loot - What have we stolen and how can we use it? Key takeaways
As you can see, there’s a lot we can learn about how Jack does Twitter. For me, these are the 3 key takeaways I’ll be applying to my own content:
  • Empower others. As I realized when I wrote the Arvid report, empowering others seems like one of the best ways you can use the bird app. Help others succeed, and you will succeed on the way, right?
  • Brand yourself. Brand yourself like Jack or, for example, David Perrell who is also known as “The writing guy”. In case you haven’t noticed, I’m trying to do the same with the “stealing” theme 🕵️‍♂️
  • Be relatable. Don’t try to sound smart or use complex words. Be real. Tweet like people talk. Share your thoughts. You’ll be surprised at how many people feel the same as you do.
The stash
Here’s everything I used to plan Jack’s heist:
And this is it for now!
Who would you like to see next? Reply to this email and let me know!
See ya!
Alex Llull
Thief Master, The Steal Club
P.S: if you enjoyed the issue, why don’t you forward this to a friend or colleague? If this was forwarded to you, you can subscribe at
If you are curious, this is roughly what it took me to put together the report → 3,5h
The breakdown 👇
  • Research - 1h
  • Writing / Drafting - 1,5h
  • Editing - 1h
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Alex Llull
Alex Llull @AlexLlullTW

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