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How "Dev /Tech Twitter" uses Twitter

Alex Llull
Alex Llull
Hey there!
Friendly reminder since it’s been 3 weeks since the last issue:
I’m Alex (@AlexLlullTW) and this is The Steal Club, a newsletter where I break down how successful creators use social media, especially Twitter.
Plus, a big welcome to the 125 new thieves who just joined our guild.
Now let’s get started!
PS: Old readers, you’ll notice I changed the newsletter design for this issue. Let me know what you think.

The Research - Who are we stealing from? Who is our target?
Today’s issue will be a little bit different. Instead of focusing on just one person, I’ll focus on one entire community: Dev/Tech Twitter
Dev/Tech Twitter stands for the part of Twitter where Software Developers hang out.
Lately, I’ve seen quite a few profiles from this side of Twitter grow rapidly. As a good thief, that caught my attention. 🕵️‍♂️
The Profile & Numbers
For the sake of keeping it tight, I’ve focused my research on these targets:
Let’s uncover what makes them grow so fast!
The operation - What are we stealing?
We are stealing…The Strategy
⛑️ Support & empower each other
One thing I’ve seen very often from this community is the way they lift each other up.
This support and empowerment is how most of them get their following started. Make the right connections on dev Twitter and you are on the growth rocketship.
Example ➔ Jack Forge used to give daily shoutouts and now does a giveaway every new 1,000 followers.
The best part? Everything he gives away are products from the community, which also gives them amazing exposure.
Takeaway ➔ Make outsiders/new people feel welcomed. It encourages participation, which means more engagement.
In terms of growth, the more people get in and join the community, the bigger your own numbers get as a community member and leader.
🚶‍♀️ Transparency & authenticity in sharing their journeys
These devs are not afraid of learning in public.
They admit when they don’t know something and, instead of looking weak, they get the support back from the community.
Yuri 🇰🇷
It's OK to branch out while you're learning programming!!

I started with web dev JavaScript because there's an abundance of resources, but now that I've learned a bit more, I'm looking into Web3 blockchain, WP, python, AWS, etc.

It's OK if you don't know WTF you wanna do yet😆
Yuri reassures her audience that it’s Ok to not know what coding language you want to learn. To reinforce that point, she shares her own journey.
Being a dev is hard. There’s no point in hiding it.
Takeaway ➔ Transparency and vulnerability will make you more likable. People will relate to your journey.
You are not perfect, and your audience certainly isn’t either.
And that’s OK!
We are stealing…The Growth Hacks
📚 Curation is still very effective
Being a dev requires constant study and staying up to date with the new technologies being developed.
That’s why they are constantly looking for new learning resources.
And what do these smart creators do in this case? They give the people exactly what they need.
Example ➔ Nacho has become a master in writing curation threads. In fact, so much, that he made it a weekly thing.
Nacho Iacovino ⚡
10 FREE Udemy courses! 🤑

They are gonna be free for a day or two so grab them before the promotions run out!

All of the courses have at least 4⭐!

This week: JavaScript, React, CSS, Python, Data Science, API Scraping, PostgreSQL, Machine Learning, AI, etc.

Small thread 🧵
Vitto is also great with this type of curation content. It’s not difficult to see his threads and tweets get crazy engagement.
Vitto 🥑
10 Websites to get up to $1000/week as a Technical Writer:

💰 digitalocean . com
💰 sitepoint . com
💰 geeksforgeeks . com
💰 auth0 . com
💰 linode . com
💰 hasura . io
💰 css-tricks . com
💰 tutorialspoint . com
💰 fauna . com
💰 smashingmagazine . com

Others? 👇
Takeaway ➔ Find a need in your audience and solve it.
In this case, Nacho and Vitto know that their audience is always looking to learn something new.
They take advantage of their platform and become the “go-to” person for learning new things
We are stealing…The Content Creation Tactics
🤡 Use inside jokes to make people feel like insiders
Software development is a technical enough topic that “regular” people like me don’t fully understand.
Yeah, we might get it on the surface, but there are a lot of inside jokes that only other devs get.
And those are powerful.
Example ➔ Jack is great at this. I don’t get the joke, but 600+ devs who read it and liked it do.
Jack Forge
Vanilla JavaScript is like the toxic ex I kept going back to in my early 20s.
Takeaway ➔ People love to feel like part of something special. Being inside jokes, exclusive content…whatever.
Find a way to make them feel special, like they are part of an exclusive group, and you’ll get the engagement.
💪 Give actionable advice
I think in the marketing side of Twitter we abuse a little bit of general advice like:
“Talk to your customer” or “Do SEO from the beginning”
Been there, done that.
But lately, I’m trying to evolve into more actionable content. Something that people can really use. And these devs are setting a great example.
Example ➔ Favor could just have said “JavaScript is broad. Make it simple”, but he goes on and shares exactly how you should make it simpler by focusing on learning these 7 things.
⚡ Favor ⚡
JavaScript is broad

Make it simple by learning:

- Variables
- Objects
- Functions
- Arrays
- Conditions

Focus on these 7 and make projects with what you’ve learnt and you will understand the basics of JS
Takeaway ➔ People are getting tired of the same general advice.
Be specific, give actionable takes. Be actually helpful.
The loot - What have we stolen and how can we use it? Key takeaways
There’s definitely much to learn no how these Dev/Tech community members operate. Here’s a ready to steal TL;DR of the takeaways for you:
  • Make outsiders/new people feel welcomed. That’s how you start to build a real community.
  • Be transparent and authentic. Everyone fails. You do and others too. Sharing that makes you more relatable
  • Find what your audience needs and curate it for them. Become something they can’t miss.
  • Make people feel special. The sense of belonging is a really powerful
  • Make your content actionable. We are getting tired of general, copy-paste advice.
And this is it for now!
Who would you like to see me analyze next? Reply to this email and let me know!
See ya!
Alex Llull
Thief Master, The Steal Club
P.S: I’m still looking for people interested in joining the beta of my cohort course. You can sign up here! Big updates coming later this week!
P.S.2: If you are curious, this is roughly what it took me to put together the report → 3,5h
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Alex Llull
Alex Llull @AlexLlullTW

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