We are stealing…His audience-building approach
🎯 According to Arvid, audience building has two goals.
Become a domain expert in the field of your choice to build a reputation.
Build something meaningful that helps your audience.
“It’s not building an audience and then squeeze them for their money. It’s building FOR them. It’s more like a community.”
🎒 Learn the concept of “Audience Graduation”.
- As Arvid says, there will always be some audience members who “graduate” from you. You teach them everything you know and, when they are done, they move on to the next thing.
- Solution? Arvid suggests you should “Move the needle”. Explore new concepts (for you and your audience) every week, teach them (or learn with them) something new. It’s the only way to reduce audience churn.
📈 Grow with your audience
“Stay ahead of their journey and teach them as you go”.
If you are the person who is only one step ahead, the audience will follow. They are curious about your next step and your learnings, as it’s going to be theirs soon.
💁 Build a personal brand that transcends whatever you are doing
You want to have a brand for the business you are building, but more importantly, you want people to follow you for who you are, and how you engage and help within the community.
“If you have a personal brand and a business, what your business does doesn’t matter. If it flops, that’s okay. Move on to the next thing. Your personal brand is still there.”