Blake is an excellent thread writer. Thanks to countless viral threads, he has exploded on Twitter in a matter of months.
What to steal?
The hook copywriting.
Think of thread hooks as clickbait titles on Youtube.
The only goal is to get people in. Then you can give more context with a follow-up tweet. But first, you have to get attention.
Blake does a fantastic job with that. He makes an incredible promise with his first tweet. Next, the second tweet explains how easy it is to fulfill that promise.
“Wait, I can get rich, learn anything, and get more done just by reading 11 tweets?”
Obviously not, but that’s what happens inside the readers’ minds. It’s a no-brainer.