Romeen Sheth, a startup operator and investor. He’s also great at distilling his learnings on Twitter.
What to steal?
The hook formula, a version of the PAS (Problem - Agitate - Solution) copywriting framework.
Thread hooks are the best showcases of good copywriting. That’s why every time I see a good one, I get to analyze.
In this case, Romeen is using a version of the PAS framework. If we go line by line, this is what he does:
Generally describes a common pain - “Early career years”
Goes into more detail. Agitates the pain - “You feel like an idiot 98% of the time”
Hints at a potential solution - “I wish there was a playbook”
Positions his thread as the solution - “I put one together”
Introduces solution - “Here are 9…”
It doesn’t get much simpler than stating a pain most of us experience, explaining it, and offering a solution.