Techstars Insurtech Digest - Issue #72 is out 🔎 Will 2021 be the turning point for Amazon in Insurance? | Insurance Technology Trends 2021 and more

Amazon has shown nascent interest across insurance markets and products. The earliest reported foray into the space was in April 2016 with Amazon Protect, a white-label service in the UK that provides accidental and theft insurance on consumer goods ranging from headphones to kitchen appliances. Claims are underwritten through a partnership with The Warranty Group’s London General Insurance Company. New initiatives were launched in 2018, 2019 and 2020. But this venture disbanded in early 2021 as many of its initiatives failed to take off. Amazon is instead moving forward on its own. In March 2021, the company announced the roll-out of Amazon Care to its employees in all 50 states. And in the next stage, this telehealth service will be offered to other employers as well.