Building software has gotten insanely cheaper and faster. The infrastructure provided by the cloud or IaaS vendors has evened the technical ground for builders. A flourish of no-code tools have shortened the prototyping cycle down from weeks to days. As the barrier to entry lowers and the world becomes more product-led, what sets apart companies in the long run?
The consumerization of enterprise is pushing more B2B organizations to imitate their consumer counterparts. As the distribution model tilts towards product-led, for the first time the user journey defines not just how the B2B product is being used, but how it’s bought and distributed.