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Startup Port Newsletter - Issue #17

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"Reading a good book is like a discount ticket to success"
 

Startup Port Newsletter

December 29 · Issue #14 · View online
Create + Collaborate + Launch

“Reading a good book is like a discount ticket to success”

“Books Of The Week” Series – (Week 1, 2019)
Being able to draw from a diverse pool of readings enables us to seamlessly adjust our thinking, not only across verticals but across a wide range of business objectives for each of our needs.
We believe in interdisciplinary thinking approach. Interdisciplinary learning is a demanding commitment. We strongly believe there are sufficient gains to justify investing your time in reading interdisciplinary books. The rewards will be worthwhile.
Interdisciplinary Thinking and Four Cognitive Abilities:

  • Perspective-Taking Techniques: This refers to the capacity to understand multiple viewpoints on a given topic including an appreciation of the differences between disciplines and especially their perspectives on how to approach a problem and their rules of evidence.
  • Development of Structural Knowledge: This is composed of two elements, Declarative Knowledge (i.e., factual information) and Procedural Knowledge (i.e., process-based information), which are needed to solve complex problems.
  • Integration of conflicting insights from alternative disciplines: When ideas from a variety of disciplines are embraced when investigating an issue alternative perspectives and predictions often arise. The intellectual challenge is to find ways to account for these which entails careful and creative thinking rather than revert to a single disciplinary explanation.
  • Interdisciplinary Understanding: This entails seeing an issue from an array of perspectives and recognizing how each of the alternative approaches influences one another.
 
Here is “This Week’s List”:
Click on the book title for more details. You can preview the book for free; click on the FREE PREVIEW button, share by clicking on the SHARE button or click BUY ON AMAZON to purchase with deep discounts!
And don’t forget, we really care for the environment, so help the environment and please consider an alternative to a paper book. Buy the Audible or Kindle version if available. Not only you will save couple hundred trees and reduce paper waste but you will be able to have 24/7 listening access to your books anywhere, anytime from your mobile smartphone!

  • Writing “right” by Matthew Brennan. Why it is so important! (read on to find out why)
Are you sending perspective clients the right message?
You may think that you’re explaining who your company is, and what they do. But it’s easy to create a disconnect. There’s such a thing as a knowledge gap. You know more about your given industry than your customers.
When you fail to explain your core message in a way that registers with your audience (see the confused mindset below), you’re doing your audience a disservice. The style with which you talk shop to your colleagues will likely be different than how you handle a sales prospect.
You can reevaluate the core message of each of your marketing platforms. A professional Chicago copywriter can help.
As we say: “A confused mind never buys!”
And yes, if your message is not to the point and succinct how can you open the mind of your customer to buy your solution?
This is where a copywriter comes in. If you think you know how to write right, well, you are mistaken! We at Startup Port work with expert and vetted/screened marketing copywriters who can develop and launch the best possible marketing program.
Your marketing won’t fix itself. Often it takes that set of fresh eyes to uncover your true potential. You can be an average company with so-so marketing materials, or you can leverage the possibilities and maximize your earning potential.
The decision is yours. If you’re ready to talk with one of our subject matter expert copywriters about your next project, contact us today! Or better yet get this book (at super discount) and learn how you can maximize your marketing efforts with the right copywriter!
We work with a group of copy writers who are the best in the industry. What makes us different from the others, is the ability to work in tune with them and create the best written materials that attract the most customers! So, after you read this book, get in touch with us to make your move, and improve sales and revenue!
DO YOU WANT TO BUY THIS BOOK FROM AMAZON? Click below, or share with others or check out the free preview.
Help the environment and please consider an alternative to a paper book. Buy the Audible or Kindle version if available. Not only you will save couple hundred trees and paper waste but you will be able to have 24/7 listening access to your books anywhere, anytime from your mobile smartphone! 

  • Make Time! How To Focus On What Matters Most by Jake Knapp
Nobody ever looked at an empty calendar and said, “The best way to spend this time is by cramming it full of meetings!” or got to work in the morning and thought, Today I’ll spend hours on Facebook! Yet that’s exactly what we do. Why?
In a world where information refreshes endlessly and the workday feels like a race to react to other people’s priorities faster, frazzled and distracted has become our default position. But what if the exhaustion of constant busyness wasn’t mandatory? What if you could step off the hamster wheel and start taking control of your time and attention? That’s what this book is about.
Make Time is not a one-size-fits-all formula. Instead, it offers a customizable menu of bite-size tips and strategies that can be tailored to individual habits and lifestyles.
Make Time isn’t about productivity, or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn’t about radically overhauling your lifestyle; it’s about making small shifts in your environment to liberate yourself from constant busyness and distraction.
A must-read for anyone who has ever thought, If only there were more hours in the day…, Make Time will help you stop passively reacting to the demands of the modern world and start intentionally making time for the things that matter.
DO YOU WANT TO BUY THIS BOOK FROM AMAZON? Click below, or share with others or check out the free preview.
Help the environment and please consider an alternative to a paper book. Buy the Audible version if available. Not only you will save couple hundred trees and paper waste but you will be able to have 24/7 listening access to your books anywhere, anytime from your mobile smartphone! 
Enjoy the reading and make sure you share with a friend, and better yet, make a startup founder’s journey easier by sharing with him or her. Thank you.
Startup Port, we empower founder better understand their business! © 2008-2019
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