Sports Tech Live - Issue #184

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Lots of great stories this week on the streaming wars.
While it’s an undeniable trend that people want the flexibility that streaming provides, it is not without its complications.
With so many providers popping up the market is quite fragmented with sports fans now requiring multiple streaming subscriptions in order to keep up with the sports that they are interested in.
This was also the case with TV subscription packages as sports were always hero packages for broadcasters, like in the UK and Ireland football fans needed to have a Sky Sports and BT sports subscription in order to watch the Premier League games that were being broadcast.
But the more providers that enter the market the more subscriptions that the sports fan has to subscribe to.
When you look at the MLB they have done exclusive deals with Apple+ and with Peacock as well as games being on traditional cable TV so these fans need 3 subscriptions to watch their favourite teams games.
There is another story below that rates Amazon, DAZN and Eleven Sports as the top rated sports streaming services around the world.
But with Apple+ picking up pace in acquiring rights like the MLB Friday night games and the recent MLS deal, things might become more fragmented, with sports fans being the ones who miss out.
There has always been talk of Netflix entering the space as well and with growth leveling off in recent times, it might make sense for them to enter the streaming wars on the sports side of things.
The Drive to Survive series has been wildly successful for both Netflix and more importantly F1 itself, with copy cat series for Golf and Horse Racing in the works, it would make sense for Netflix to potentially trial with live sports with an F1 race.
F1 have been more than willing to experiment in this space with Youtube hosting a free event for German Youtube users in 2020 which saw great numbers tuning in, but more importantly subscribing the the F1 Youtube channel.
The NFL Sunday Ticket, will be heading to a sports streamer from 2023 with an announcement of who has won the rights will be announced later this year.
What is sure is that it will go for a huge fee and the winner will have a huge fan base as a result with NFL being the biggest and most lucrative deal in US sports.
The industry has come along way but it still has a long way to go.
Big deals will continue to pour in but when will we see a consolidation in the market?
People are vying for the Spotify of sports, or Sportify if you will, but the beauty of that model is that all major labels (see sports leagues) have their content in one place.
The Spotify model is not without its short comings but music fans have a great deal and it has made a huge dent in the piracy world.
The more fragmented and costly the sports streaming space becomes the more interest in illegal streams that occurs as a result. Sports fans aren’t bottomless pits of money and if they are expected to foot the ever increasing bill, then the breaking point will come.
Have a great sporting weekend,
Will

Steaming News
Streaming Sports is Getting More Expensive and More Complicated
UEFA TV and Streaming Rights: U.S. Bidders Submit Plans – The Hollywood Reporter
Amazon, DAZN, and Eleven Sports Among Leading Sports Streaming Platforms | Globaldata Plc
Roger Goodell: Sunday Ticket is heading for a streaming service, with decision coming later this year - ProFootballTalk
Apple's Live Sports Streaming Service Might Get a Boost With NFL Deal - The Mac Observer
Top Reasons Why Online Streaming of Sports is Becoming Popular - Programming Insider
ACE Seizes Domains Of Large Sports Streaming Pirate Sites * TorrentFreak
Why Netflix Needs Live Sports More Than Any Other Streamer | The Motley Fool
Why Streaming Regional Sports Networks Might Not Be the Future for Leagues – The Streamable
Warner Bros. Discovery Sports record half-year for European audiences | Ratings/Measurement | News | Rapid TV News
ESPN+ Will See Significant Price Hike in August, per Report - Sports Illustrated
Sports Betting
More Americans support sports betting, Post-UMD poll finds - The Washington Post
California sports betting: Complex cast of players involved - CalMatters
SBJ Betting: Streaming incentive proves successful for BetMGM, MLB
NetNewsLedger - 5 Sports Betting Sites That Have Welcome Bonuses
What Is A Spread In Sports Betting? – Forbes Betting
Keep Your Two Blocks: FanDuel Launches DC Sports Betting Without Mobile
Pucking The Trend: Avalanche Big Boost For CO Sports Betting
Sports betting site ranks Patriots No. 2 in fan happiness, as Legislature weighs gambling bill
Inside the wild wins and losses of Drake's sports-betting history
As stocks and crypto crash, is sports betting a better option?
As sports betting takes off, Connecticut doesn’t require betting operators to share problem gambling data | Connecticut Public
Monthly Stock Watch: As Economic Woes Continue Is Sports Betting Recession-Proof?
Ruling On Mobile Sports Wagering In Florida Wrongly Decided, Attorney Says
Online Sports Betting Hit by Global Economic Troubles, Entain Says
Betting Regulations in the EU - EconoTimes
UK Gambling Study Could Hold Clues For US Sports Betting Market - Legal Sports Report
Bars, Restaurants, And Sports Betting: A Triple Play Of Profit
Decentralized E-sports Betting Platform, ArenaPlay Set For Its First Major Listing
Mattress Mack wants to see higher wager limits throughout the sports betting world
Glossary of common sports betting terms: Parlay, against the spread, teaser explained - CBSSports.com
As Sports Betting Grows, States Tackle Teenage Problem Gambling - Route Fifty
Councilmembers Still Skeptical Of GambetDC, DC Sports Betting Market
Online Sports Betting in the U.S. Soars in May, Even as Recession Fears Grow
The Best Tips on Successful Sports Betting
Responsible Gaming to Make or Break Sports Betting in United States, Panelists Say
Sports Wagering Panel Pursues New Approach to Diversify License-Holders - Maryland Matters
esports & Gaming
Are esports all about skill, or does luck matter? - WIN.gg
PWR Launches First Elite Esports Facility in the Metaverse - Populous
Wild Rift’s first World Championship is setting the bar for mobile esports’ future - Dexerto
6 tips to begin an elementary esports program in your school
Investing In Esports In 2022 | Bankrate
Glytch Wants to Build 32 Esports Arenas Across the Country. The Industry is Skeptical.
One map away from winning: "How one player rocked Indian esports" | Euronews
How 5G will affect esports and video gaming, industry stakeholders shared their thoughts
GoldLike Esports Collaborates with Fan Engagement Startup STAN to Provide Digital Collectibles to Fans
GodLike Esports unveils the GodLike Bootcamp a 25,000sq ft gaming facility
The esports model of total immersion will shape the virtual future | VentureBeat
GameStop and Game Informer hit with mass layoffs, CFO resigns - Dot Esports
The Steam Deck is changing how I buy games - The Verge
Macau shuts all its casinos to curb COVID, gaming shares plunge | Reuters
Global gaming market to decline in 2022, Ampere analyst predicts
Key Differences Between Gaming and Esports - Innovation & Tech Today
Web3 gaming has bigger challenges than the crypto winter | VentureBeat
Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
Top Esports Firm 100 Thieves Lays Off Dozens of Employees Including Senior Executives | Business Insider India
China remains the world's largest e-sports market despite gaming crackdown
Web3 Gaming - Is There Hope for the Industry?
Addressing the policy challenges raised by NFT gaming
Deals
Sports Deals Face Uncertainty After Crypto Platform’s Bankruptcy
FOS PM: Disney Hanging On to ESPN - Front Office Sports
MLS and IMG Arena Announce Long-Term Deal; Here’s What That Means for Fan Engagement
Premier League considers voluntary ban on gambling sponsorships - ProFootballTalk
FanDuel Strikes Official Sports Betting Partnership in Canada with the NFL
Inside Wimbledon’s AI-powered plans to engross tennis fans
Sports sponsorships sealed amid market turmoil as Man City inks deal with OKX
Riot partners with League esports organisations for Star Guardian event - Dexerto
Crypto Firm WhaleFin Seals $42m Kit Deal With Spanish Soccer Giant Atletico Madrid | Bitcoinist.com
Xeno Holdings announces partnership with Rakuten Sports
Crypto
A Dive Into Fan Tokens - Crypto Briefing
As stocks and crypto crash, is sports betting a better option?
How Sports NFT Can Restore Faith in Investors? - The Coin Republic: Cryptocurrency , Bitcoin, Ethereum & Blockchain News
Chiliz Can Be the Future of Sports Industry; Will CHZ Price Rise?
Michael Owen Made to Delete Tweets On Crypto Casino, NFTs
Dallas Mavericks fans fume at Mark Cuban over Voyager crypto bankruptcy
Are Crypto Firms Still Committed to Their Sponsorship Deals? - Sports Gamers Online
How NFTs Are Disrupting the Sports Industry | by Tendai Tomu | Jul, 2022 | DataDrivenInvestor
Favorite Crypto Betting Sites for the NBA – CryptoMode
Former Meta employees seek to resurrect Diem with Aptos blockchain amid struggling crypto markets - SiliconANGLE
How NFTs Can Be Used In Sports Talent Discovery | HackerNoon
The Applications for Crypto Are Growing—Here Are a Couple of Notable Ones - Grit Daily News
As Crypto Firms Freeze Out Their Customers, Don’t Lose Sight Of Your Bets
A Dive Into Fan Tokens - Crypto Briefing
Startups
VC Roundup: ‘Web5,’ Metaverse sports and Bitcoin monetization startups generate buzz
WagerWire raises $3M for sports betting marketplace; sportsbook and data analytics partnerships to be announced | Yogonet International
SBC Summit North America confirms five startups finalists for First Pitch competition in New Jersey | Yogonet International
Premier League player tracking startup Sportlight raises £4m
Houston sportstech-focused lab wraps up inaugural cohort, opens apps for fall - InnovationMap
Sports tech startup Hudle raises USD 1 mln
Konvoy Ventures Launches $150M Investment Fund
Gaming-focused UnCaged Studios raises $24M to build good crypto games – TechCrunch
Future Anthem completes Series A funding with view to a sports betting-focused North America launch | Yogonet International
Game on: Israeli sportstech startups taking center stage at the Maccabiah | Ctech
Cyberport’s SportsTech startups create new digital experiences from training for professional athletes to public fitness and leisure activities | Macau Business
Women in Sports
Buick launches campaign promoting women’s sports
25 of the Most Historic Women In Sports
‘We will keep men out of women’s sports’ – Trump calls for removing ‘trans’ athletes from women’s sports
Great expectations should be the norm for increasingly valuable women’s sports - Digital TV Europe
Women's Euros: Adidas to provide dedicated pitches for women, girls and non-binary players during tournament | Football News | Sky Sports
Nike’s Exuberant Anthem for UEFA Euro 2022 Calls for More Backing of Women's Sports
Leeds Sports Bar Celebrates Girl Power With A Summer Calendar Of Live Female Sports - The Yorkshire Press
Canadian Women Push Basketball Forward Despite the Inequity They Face | Complex CA
Female sporting stars and the metaverse - unlikely team mates? - Lexology
Women's Sports' Meteoric Rise - Front Office Sports
Hardware & Wearables
Exclusive: Dizo To Launch Budget Smartwatch And Wireless Neckband In July - Gizbot News
Apple Could Unveil Extreme Sports Watch
Wearable devices present significant security and privacy risks - Mugglehead Magazine
Best of the Rest
The future of AI in Sports decision making | TheCable
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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