Hey Sports Tech Fans,
Lots of great stories this week on the streaming wars.
While it’s an undeniable trend that people want the flexibility that streaming provides, it is not without its complications.
With so many providers popping up the market is quite fragmented with sports fans now requiring multiple streaming subscriptions in order to keep up with the sports that they are interested in.
This was also the case with TV subscription packages as sports were always hero packages for broadcasters, like in the UK and Ireland football fans needed to have a Sky Sports and BT sports subscription in order to watch the Premier League games that were being broadcast.
But the more providers that enter the market the more subscriptions that the sports fan has to subscribe to.
When you look at the MLB they have done exclusive deals with Apple+ and with Peacock as well as games being on traditional cable TV so these fans need 3 subscriptions to watch their favourite teams games.
There is another story below that rates Amazon, DAZN and Eleven Sports as the top rated sports streaming services around the world.
But with Apple+ picking up pace in acquiring rights like the MLB Friday night games and the recent MLS deal, things might become more fragmented, with sports fans being the ones who miss out.
There has always been talk of Netflix entering the space as well and with growth leveling off in recent times, it might make sense for them to enter the streaming wars on the sports side of things.
The Drive to Survive series has been wildly successful for both Netflix and more importantly F1 itself, with copy cat series for Golf and Horse Racing in the works, it would make sense for Netflix to potentially trial with live sports with an F1 race.
F1 have been more than willing to experiment in this space with Youtube hosting a free event for German Youtube users in 2020 which saw great numbers tuning in, but more importantly subscribing the the F1 Youtube channel.
The NFL Sunday Ticket, will be heading to a sports streamer from 2023 with an announcement of who has won the rights will be announced later this year.
What is sure is that it will go for a huge fee and the winner will have a huge fan base as a result with NFL being the biggest and most lucrative deal in US sports.
The industry has come along way but it still has a long way to go.
Big deals will continue to pour in but when will we see a consolidation in the market?
People are vying for the Spotify of sports, or Sportify if you will, but the beauty of that model is that all major labels (see sports leagues) have their content in one place.
The Spotify model is not without its short comings but music fans have a great deal and it has made a huge dent in the piracy world.
The more fragmented and costly the sports streaming space becomes the more interest in illegal streams that occurs as a result. Sports fans aren’t bottomless pits of money and if they are expected to foot the ever increasing bill, then the breaking point will come.
Have a great sporting weekend,