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Sports Tech Live - Issue #178

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
I had the pleasure of speaking with Pete Townsend, the MD of Techstars Launchpool Web3, the accelerator my company LiveDuel is participating in.
The head of product design, Laura, and I had a great time talking about the product and how decentralising the house gives sports fans a fairer outcome if they are making predictions on sports events.
Laura’s background is in UI/UX at SofaScore which is a live scoring and data visualisation app and website for the world of sports.
At LiveDuel we want to offer fans a fairer outcome but also to enhance the fan experience and to tap into the passion fans have for the team and sport of choice.
You can listen to the podcast on Spotify here:
Or click on the Tweet below to find the podcast on Apple, Google or whatever podcasting app you like to use.
There were some fascinating stories this week about Liverpool FC’s use of technology to help them on and off the pitch.
Liverpool are on for a record-breaking quadruple of trophies and are halfway there having won the FA Cup last weekend against Chelsea.
Their chances of winning the Premier League rest on Manchester City not winning on the final game of the season on Sunday.
The first story is about their work with Neuro11, a company of four German neuroscientists who have been working with Liverpool to improve their penalty taking.
The thread below shoes the contrast in approaches from Klopp and his Chelsea counterpart Tuchel as they prepared to go to penalties.
Klopp had his 5 penalty takers lined up and spoke with each of them individually to get their agreement to take a high-pressure penalty.
In contrast, Chelsea got into a team huddle and tried to figure out who was going to take a penalty in front of everyone.
Liverpool obviously won out in the end and the marginal differences that can be gained are quite incredible.
Liverpool had their decision made in an instant and were on their way to the shootout while Chelsea were still figuring out the plan, which surely increased the pressure and sense of dread seeing Liverpool ready for action and a smiling Klopp bigging up his players with his trademark bear hugs.
The second story on Liverpool is on their use of AI predictive technology to help them with player welfare to avoid injury. Liverpool have been using Silicon Valley-based Zone7 for a number of years and have extended their deal with the company to cover their woman’s team and under 21 side.
The number of injuries has reduced this year, whilst the time spent on the sidelines by players has also been greatly reduced.
They have lost 1,008 days to injury, compared to more than 1,500 in 2020-21. The days lost to what is deemed ‘substantial injuries’, those lasting more than nine days, have almost halved from 1,409 to 841.
Sports tech has improved massively over the past decade and the stories above illustrate the marginal gains that can be achieved for crucial aspects for teams looking to challenge for silverware as Liverpool are doing so well this season.
If the Champions League final goes to penalties against Real Madrid, Liverpool might well be favourites given that the two trophies they have won so far have come in penalty wins against Chelsea.
But has Klopp given away the winning formula for penalty shootouts?
I would imagine Neuro11 have had a flood of inbound enquiries from national teams ahead of this year’s World Cup finals.
Have a great sporting weekend,

LiveDuel Podcast
MoneyNeverSleeps 💰
💰@willpmartin & Laura Brkic from @LiveDuel riff with @PeteTownsendNV on:

🏟 #DeFi-powered sports betting
📈Merging prediction markets & next-gen sports data
❤️️The 1st 1,000 users who love your product!

🎧Listen below! 👇
🙏@PhilipLeeLaw @Launchpool_TS
Liverpool Stories
Zone7 Expands Service To Liverpool FC
Streaming Wars
ESPN+ debuts ‘McEnroe vs. McEnroe’ the first-ever tennis match between a real person and their virtual avatar – TechCrunch
Apple reportedly showed off its mixed-reality headset to board of directors
National Streaming Day 2022: Celebrate with these top streaming platforms -
Liverpool Expands Zone7 Injury Prediction Across Men, Women and U-23 Clubs
Streaming Was The Star Of This Year’s Upfronts | AdExchanger
Nielsen: Record month for streaming in US | Advanced Television
MLB Believes Streaming Deals Will Allow Them To 'Increase Reach' For Games On 'National Scale'
BT & Eurosport's Merger Proves Sport Is the Future of Streaming
Sports Betting
Minnesota Legislature begins final push on legal sports betting, but deadline nears - Duluth News Tribune | News, weather, and sports from Duluth, Minnesota
Casino’s sports betting initiative would put cardrooms out of business, coalition says – Daily News
Industry leadership in the spotlight at Betting on Sports Europe 2022
Cipher Sports Technology Group partners with Advance Local to power sports betting pillars
Sports Betting Ads Under Fire by Lawmakers
ARF: Fight against illegal betting ‘even more important in today’s climate’
Russia’s Sber Sells Off Digital Services to Evade Sanctions – Reports - The Moscow Times
esports & Gaming
TikTok reportedly plans a ‘major push’ into gaming and games livestreamers could play with viewers - The Verge
G2's zAAz retires from competitive gaming after 17 years - Dot Esports
Esports Entertainment Group Announces Appointment of Kaitesi Munroe to Board of Directors
The Last of Us remake coming this year, says reliable tipster
ESL Gaming & Lenovo Legion Join Forces - IT News Africa - Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports
God of War: Ragnarök sets a strong example for next-gen gaming accessibility options – TechCrunch
New Chip 'n Dale Movie Includes the Least Expected (and Ugliest) Video Game Cameo - IGN
Marvel Snap is the first game from former Hearthstone director Ben Brode's new studio | PC Gamer
Turning a lifelong passion into a career and paving the way for the next generation of Latinx creators in the gaming industry | Microsoft Latinx
Tomb Raider, Deus Ex's New Owners Are Going To Milk Them For All They're Worth
Amazon Prime Gaming now offers exclusive Pokémon Go bundles - Dot Esports
Bungie Calls Out Gaming Racism After Buffalo Shooting, Won't Be 'Muzzled' By Sony
GeForce Now isn’t a replacement for PS5 or gaming PCs just yet, Nvidia admits | TechRadar
Taliyah update hits its mark: Reworked Stoneweaver surges back into League meta
The risks of human trafficking and exploitation in the gaming industry |
North Texas Is A Big-Time Esports Gaming Hub
GAME ON: Growing popularity of esports helps kids learn STEM, earn scholarships
Vic pair accused of Esport match fixing | 7NEWS
Andreessen Horowitz launches $600m VC fund for games |
Blackstone waits on gaming authorities as Crown shareholders approve $8.9b buyout
NIL vs Recruitment: As deals explode, NCAA board, others call for more enforcement of long-established rules - CryptoSaurus
Slinger Introduces Connexa Sports Technologies Inc.
IMG ARENA invests in computer vision specialist Signality - IMG ARENA
Versus Systems Inc. sees sports partnerships blossom in 1Q report
Duke Cannon Supply Co. Inks Five-Year Deal As Official Grooming Partner of the Army-Navy Football Game
Young Duo Sign New Deals - News - Colchester United
Squire Patton Boggs reveals role on Derby County deal | Midlands Deals News | Insider Media
Sense Arena Secures $3M to Expand Ice Hockey VR Training Tools, Add New Sports – Road to VR
Web3 Will Run on Cryptocurrency
Future Games Show Powered by Mana to broadcast summer showcase on June 11 | GamesRadar+
England's crypto club takes plunge into the unknown | AP News
Could Crypto Be The Future For Hockey Contracts? - The Hockey News
Exploiting sports fans through NFTs won’t lead to a W
Dhahab Sports (DHS) Entered into the Crypto Marketing!
Crypto-promoting athletes go quiet during crash - ProFootballTalk
Weighing whether cryptocurrency, sports and fans are a good combination - The Athletic
Decentral Life Launches New QR Code Application for Cryptocurrency Payment Solutions | News |
Meta Entertainment Launches World Inaugural Event with PraSaga Sponsorship and Appointment of Head of Gaming Technology
Braves open Digital Truist Park in metaverse
Storyboard18 x Just Sports | Why are startups betting big on sports marketing?
Elon Musk's SpaceX could become the most valuable startup in the US, following news of its $125 billion valuation
Exclusive-American football-Former NFL quarterback Vick coming out of retirement - CNA
Women in Sport
Women & Sport: As Title IX hits 50, new column devoted to female athletes
Durham University project interviews Newcastle United women fans - BBC News
Sibol Wild Rift women's team nabs 1st esports gold for Philippines in Vietnam SEA Games │ GMA News Online
Title IX 50th anniversary: How one law changed women’s sports forever - Sports Illustrated
The US Soccer equal pay deal is revolutionary, but more must be done to achieve true gender equality - ABC News
Sport Ireland launch Diversity & Inclusion Policy | Nenagh Guardian
Hardware & Wearables
Raising the Bar for Wearable Fitness
Insights on the Wearable Sensor Global Market to 2028 - Burgeoning Popularity of Connected Devices Presents Opportunities - | Business | The Daily News
Best of the Rest
Ever Dreamed of Owning a Sports Team?
How to Show Your Footy Colours Online - 3BA
Kevin Durant Discusses Marijuana in Netflix Interview with David Letterman | Bleacher Report | Latest News, Videos and Highlights
Uber Eats adds voice ordering, pilots autonomous delivery | Restaurant Dive
German football displays the Kinxon smart ball during the academy match -
Sebastian Vettel says climate makes him question whether racing in F1 is right thing to do - BBC Sport
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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