Hey Sports Tech Fans,
I had the pleasure of speaking with Pete Townsend, the MD of Techstars Launchpool Web3, the accelerator my company LiveDuel is participating in.
The head of product design, Laura, and I had a great time talking about the product and how decentralising the house gives sports fans a fairer outcome if they are making predictions on sports events.
Laura’s background is in UI/UX at SofaScore which is a live scoring and data visualisation app and website for the world of sports.
At LiveDuel we want to offer fans a fairer outcome but also to enhance the fan experience and to tap into the passion fans have for the team and sport of choice.
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There were some fascinating stories this week about Liverpool FC’s use of technology to help them on and off the pitch.
Liverpool are on for a record-breaking quadruple of trophies and are halfway there having won the FA Cup last weekend against Chelsea.
Their chances of winning the Premier League rest on Manchester City not winning on the final game of the season on Sunday.
The first story is about their work with Neuro11, a company of four German neuroscientists who have been working with Liverpool to improve their penalty taking.
The thread below shoes the contrast in approaches from Klopp and his Chelsea counterpart Tuchel as they prepared to go to penalties.
Klopp had his 5 penalty takers lined up and spoke with each of them individually to get their agreement to take a high-pressure penalty.
In contrast, Chelsea got into a team huddle and tried to figure out who was going to take a penalty in front of everyone.
Liverpool obviously won out in the end and the marginal differences that can be gained are quite incredible.
Liverpool had their decision made in an instant and were on their way to the shootout while Chelsea were still figuring out the plan, which surely increased the pressure and sense of dread seeing Liverpool ready for action and a smiling Klopp bigging up his players with his trademark bear hugs.
The second story on Liverpool is on their use of AI predictive technology to help them with player welfare to avoid injury. Liverpool have been using Silicon Valley-based Zone7 for a number of years and have extended their deal with the company to cover their woman’s team and under 21 side.
The number of injuries has reduced this year, whilst the time spent on the sidelines by players has also been greatly reduced.
They have lost 1,008 days to injury, compared to more than 1,500 in 2020-21. The days lost to what is deemed ‘substantial injuries’, those lasting more than nine days, have almost halved from 1,409 to 841.
Sports tech has improved massively over the past decade and the stories above illustrate the marginal gains that can be achieved for crucial aspects for teams looking to challenge for silverware as Liverpool are doing so well this season.
If the Champions League final goes to penalties against Real Madrid, Liverpool might well be favourites given that the two trophies they have won so far have come in penalty wins against Chelsea.
But has Klopp given away the winning formula for penalty shootouts?
I would imagine Neuro11 have had a flood of inbound enquiries from national teams ahead of this year’s World Cup finals.
Have a great sporting weekend,