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Sports Tech Live - Issue #177

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Well the big news of the week had been building in the background for upwards of a year.
FIFA and EA Sports are parting ways after almost 30 years together producing the best selling sports game in the world.
As of 2020 there has been more that 260 million copies of the game sold and iis almost double the next best selling sports game, another EA Sports classic, Madden NFL at 130 million copies sold.
I first reported on the potential split almost a year ago as rumours of a split started to appear.
The rumour at the time was that FIFA was seeking a $1 billion fee to extend the contract and while EA sports are saying that is not the only reason for the ending of the partnership, which will conclude after FIFA 2023 comes out, it is hard to believe that at face value.
If the terms were more modest I don’t think there was any real reason for a split.
Part of EA Sports reasoning is that FIFA wanted to do deals with the likes of Fortnite and Roblox to licence their name and content in those games, leaving EA Sports at a loss as to why they should pay so much for an exclusive deal in their eyes that wasn’t so exclusive if other game publishers could licence the name and content from FIFA.
What happens now is very interesting.
EA Sports will continue to make a soccer (football) game and look to be calling it EA Sports FC.
EA Sports have been busy with tying up deals with leagues like the Premier League and the Champions League so they will have official rights to portray players, stadiums, logos etc. in the game while it looks like FIFA’s new offering won’t.
FIFA are said be launching their own game in 2024 with 3rd party developers so it is a very risky move by FIFA, in my opinion as players of the game want good game play as well as official name, image and likeness of the players and teams they adore.
EA Sports will now have more room to innovate on multiple aspects of the game. A big one is in partners from the sports world, namely Nike.
With FIFA having a long standing partnership with Adidas, there was little room for trying new things and including non FIFA partners into the game.
There is now a carte blanche in many respects for EA Sports to innovate.
The FIFA Ultimate Team, or FUT, the in game purchase of player packs is said to be worth $1.1 billion a year to EA Sports.
That is a huge money maker and with NFT deals being done with leagues like the Premier League, La Liga etc. there is huge room for expansion of this revenue stream.
Can EA Sports maintain this revenue if their customer base diminishes? Can FIFA’s new game complete with the strong branding and customer knowledge of FUT?
The rights to certain teams, leagues, stadiums logos etc. will be a mess as deals will be done with EA Sports, FIFA and eFootball (formerly known as Pro Evolution Soccer).
So gamers and finds might be the ones to suffer but ultimately they will be the king makers as they will decide which is better and buy the game that appeals to them.
A story from EA Sports earlier this month might have a big part to play in deciding who wins, the introduction of cross play.
Cross play allows people to play against people on a different gaming console. So Playstation gamers can play against Xbox players, while PC gamers can play against Google Stadia’s game streaming service users.
It is still early days as the testing has just commenced but that could be a huge technology integration that makes for a better gaming experience for gamers as they will have a larger user base to play against and can play against friends despite having a different console.
This will be a fascinating story to follow over the coming months and years.
Have a great sporting weekend,
Will

Streaming Wars
BT Sport and Eurosport to merge after striking a £540m deal with Warner Bros | Daily Mail Online
Sports Dominates Live Streaming Viewing | TV Tech
Telemundo Upfront 2022: World Cup to Kick Off Tplus Streaming Service – The Hollywood Reporter
Rob Manfred has to realize streaming is killing MLB viewership
News Corp to hike prices for Kayo Sports streaming service
New Research Suggests the Streaming Party Isn’t Over | TV Tech
More Bad News for Netflix: Streaming Giant Slammed With Class Action Lawsuit
Sports Betting
Q&A: Here's what you need to know now that sports betting will be legal in Kansas
Minnesota House passes legal sports betting bill - Duluth News Tribune | News, weather, and sports from Duluth, Minnesota
Genius Sports Earnings Boosted by Second Spectrum, New Gambling States
Dubai Moves May Set Stage for a New Global Gambling Destination
Saracen Launches Mobile Sports Betting | Arkansas Business News | ArkansasBusiness.com
PointsBet ready to up the sports betting ante – S&P podcast | S&P Global Market Intelligence
Looking back at four years since PASPA - Jan. 9, sports betting's almost doomsday
News Corp Enters Burgeoning Online Sports Betting Industry
Rivalry Launches Esports and Sports Betting in Australia
Altenar: Investing in sports betting brings diversity to your growing portfolio
Women Are Signing Up For Mobile Sports Betting Apps At A Faster Rate Than Men
Legalizing sports betting likely to fail in MO legislature
esports & Gaming
FIFA takes on EA Sports video game in soccer's new rivalry | AP News
FIFA 22 cross-play test is coming in ‘near future’ - The Verge
RNG to replay 3 matches at MSI 2022 due to ping discrepancies, Riot makes configuration changes to improve latency - Dot Esports
Sony Is Still Gaming's Second Biggest Money Maker, But Looks Set to Be Overtaken - Push Square
Sega says it’s planning ‘multiple’ remakes, remasters and new games this year | VGC
‘Leaked images’ appear to show a new ‘British’ Silent Hill | VGC
Following game delays, Spencer says Xbox will strive to deliver ‘quality and consistency’ | VGC
E-gaming firm reveals Cunningham's Camp headquarters plans - BBC News
Esports athletes gear up for Commonwealth Games | RNZ News
Brain training: the new frontier for eSports
Penta Records More Than 7.6 Lakh Viewership With Grassroots Esports Program
Shanghai eSports team competes remotely in global LoL tournament - SHINE News
MCC officially announces launch of esports program | News, Sports, Jobs - Times Republican
Game on! Tech Port Center and Arena hosts first big esports competition ‘Battle for Texas’
Wanyoo UK enters a new era, rebrands to SideQuest Gamers Hub! - Esports Insider
Halo Esports Lead promises 'good news' coming soon after poor season 2 launch - Dot Esports
Polk County Schools athletic department adds esports
Bayes Esports facilitates new growth opportunities with latest funding round
Deals
Jomboy's $5M Raise Seeks To Expand 'Funny' Digital Media Brand - Sport Passionate
Crypto
BTC vs. ETH: Which is Better for Crypto Sports Betting – Blockchain News, Opinion, TV and Jobs
Fan tokens changing the face of Football — Features — The Guardian Nigeria News – Nigeria and World News
The Metaverse in South Korea: TopGoal Brings Football to Klaytn Blockchain
Aussie sports stars, investors caught up in failed crypto startup
England's crypto club takes plunge into the unknown - Seattle Sports
Dubai event Metacon to showcase the metaverse in the physical world
Startups
York Family VC Fund Uses 49ers Insights to Bolster Moonshot Startups
Winter Olympic success for Imperial virus testing startup | Imperial News | Imperial College London
Women in Sport
Formula 1 hosts F1 Esports Women’s Wildcard Experience Day ahead of 2022 season launch | Formula 1®
Transgender athletes: 'Protect women's sport,' say two British elite athletes - BBC Sport
MPTS 2022: Broadcast Sport Theatre: Women In Sports Production | News | Broadcast
Fifty years later, Title IX slogan 'Give women a sporting chance' still propels advocates
Hardware & Wearables
Google finally – officially – debuts the Pixel Watch – TechCrunch
Partnerships
Twitter, Fox Sports In Content Deal Around World Cup; Social Media Giant Partners With E! News, Revolt, Conde Nast – NewFronts
Twitter 2022 Newfront Presentation Sees New Content Partnerships – The Hollywood Reporter
Iconic Diamond Sports Brands Rawlings and Easton Create All-Star Lineup with New D-BAT Partnership
Best of the Rest
Top 100 Highest-Paid Athletes in the World 2022 – Sportico.com
PGA Tour and Greg Norman’s LIV Golf Speed Towards Legal Collision Course
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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