Hey Sports Tech Fans,
The NCAA this week has allowed schools to sell its data to sports books and providers of data which is a huge shift from a position just a few years ago.
The sports betting industry in the US has seen explosive growth over the last few years since the federal law banning sports betting was struck out in 2018.
All of the major leagues have done sports data deals with the major players as well as teams and leagues doing sponsorship deals directly with the sports betting companies.
But it’s not all plain sailing.
Below there is an interesting story on the state of play in California, a state that will be very lucrative for operators and the state’s tax coffers.
In November there will be two bills on the ballot that seem to be at odds with each other.
One legislates for online sports betting that has the backing of the big sports betting brands.
While the other is being backed by the state’s Native American tribes who operate around 60 casinos in the state that would allow for sports betting in person at these casinos.
There are likely more bills that will make it to the ballot that will make things rather confusing and costly as each bill will likely attract millions of dollars in funding as people look to get their legislation passed so that they can control sports betting in one of the most profitable states in the union given its population size, number of sports fans and higher levels of disposable income.
This will run and run and will certainly be covered in more detail as the November ballots approach.
Have a great sporting weekend,