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Sports Tech Live - Issue #176

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
The NCAA this week has allowed schools to sell its data to sports books and providers of data which is a huge shift from a position just a few years ago.
The sports betting industry in the US has seen explosive growth over the last few years since the federal law banning sports betting was struck out in 2018.
All of the major leagues have done sports data deals with the major players as well as teams and leagues doing sponsorship deals directly with the sports betting companies.
But it’s not all plain sailing.
Below there is an interesting story on the state of play in California, a state that will be very lucrative for operators and the state’s tax coffers.
In November there will be two bills on the ballot that seem to be at odds with each other.
One legislates for online sports betting that has the backing of the big sports betting brands.
While the other is being backed by the state’s Native American tribes who operate around 60 casinos in the state that would allow for sports betting in person at these casinos.
There are likely more bills that will make it to the ballot that will make things rather confusing and costly as each bill will likely attract millions of dollars in funding as people look to get their legislation passed so that they can control sports betting in one of the most profitable states in the union given its population size, number of sports fans and higher levels of disposable income.
This will run and run and will certainly be covered in more detail as the November ballots approach.
Have a great sporting weekend,
Will

Streaming Wars
DAZN to cover extreme sports as part of Red Bull TV global distribution deal - EconoTimes
ESPN Plus streams its first exclusive NFL game on October 30th - The Verge
Sports streaming guide for travellers | TravelDailyNews International
Katie Taylor vs Amanda Serrano attracts RECORD-BREAKING viewership on DAZN with 1.5 MILLION boxing fans tuning in
Netflix is not yet considering live sports — but here’s why it should – TechCrunch
Sinclair Announces Initial Pricing for 'Bally Sports+' DTC Streaming App – The Streamable
Sports Betting
NCAA Loosens Sports Betting Policies, Permitting Pricey Data Deals – Sportico.com
Investing in the Future of Sports Betting – Important Factors - .
Online Sports Betting Legalized: How iGaming works and its impact on Canada's bettors and businesses | Lexpert
Legal sports betting in California just got more complicated. Here's what to know.
Hooters Appealing To The Increasing Numbers Of Sports Bettors
As sports betting expands, horse racing faces an 'essential' need to adapt
Top 10 football betting apps that are worth a punt - Inside World Football
Sports Betting Industry Misses Motorsports Growth Opportunity – Sportico.com
esports & Gaming
#StreamersWithUkraine: How streamers and esports stars are helping Ukrainians - Dot Esports
Italian esports set to receive regulation in wake of controversial venue shutdowns - Esports Insider
Esports Juggernaut TSM FTX Sets Industry Bar With Athlete-First Initiative
Fancy a spot on Lamborghini’s Esports team? | Top Gear
Moist Esports expands into Rocket League, signs former Team Queso roster - Dot Esports
The Most Valuable Esports Companies 2022
Esports athletes gear up for Commonwealth Games | RNZ News
Esports Around The World: Argentina - Esports Insider
The state of representation in esports - Esports Insider
Esports ‘Free-to-Play’ Lift Expected as Video Game Companies Shift – Sportico.com
Key esports sponsorships and partnerships, April 2022 - Esports Insider
Russian esports team booted from Dota 2 qualifier after player draws Z on the minimap | PC Gamer
Esports players retire extremely young. It's not why you think. - The Washington Post
Fnatic’s plan to go big in Japan - Esports Insider
Esports Technologies rebrands as EBET to reflect multi-product vision
Fortnite is back on iOS through Xbox Cloud Gaming – TechCrunch
Chinese tech giant NetEase launches first gaming studio in U.S. in international push
Web3 gaming could provide better monetisation opportunities, say top Indian gaming founders
Social gaming platform Piepacker rebrands to Jam.gg | GamesIndustry.biz
These XR glasses could be the answer to portable gaming woes | PC Gamer
Social & Marketing
How drone racing used TikTok to find its fan base | Ad Age
Deals
Arctos Sports Launches Second Fund, Raising $1.1 Billion from Clients – Sportico.com
McLaren Inks Multi-Year Sponsor Deal with Cryptocurrency Exchange OKX, Branding to Appear at Miami Grand Prix
$5.3M Seed Round for Social Wagering Startup Stakes, Specializing in NFTs, Web3
Playmaker acquires New York-based sports media company The Sports Drop | BetaKit
PGA Tour Gets Equity Stake in AR Startup Quintar in Expanded Deal
Kevin Durant Becomes Minority Investor in NWSL’s Gotham FC - Sports Illustrated
Crypto
Crypto gaming is growing, but can it reach people outside of the web3 world? – TechCrunch
When gaming meets crypto: FACEIT to pay winnings in crypto following multi-million dollar partnership with Cake DeFi
Executives From NBCU and Disney on the Impact of the Rise of Crypto and Sports Betting 
Sports NFT Platform Stakes raises $5.3 mln for 'digital bragging rights'
Crypto firm endorsed by Rangers, Hibs and Premier League stars ceases trading - The Athletic
Crypto FC: NFTs, hand dryers and big promises | Sports | German football and major international sports news | DW | 25.04.2022
Crypto Sports Sponsorship Moves into Fast Lane with OKX F1 Deal
Startups
California Sports Betting Initiative Backed by Gambling Giants Would Block Startups - Times of San Diego
Why is the sports analytics industry thriving in Ireland?
This blockchain-based startup from Philly made Techstars' sports accelerator - Technical.ly
Sports-centric start-ups rewarded with big bucks
Game on! 5 startups propelling India to become a global online gaming hub
Women in Sport
Record viewing figures for women's sport in first three months of 2022 as over 15m tune in | Football News | Sky Sports
The science says let transgender women play women’s sport
Fifty years after Title IX, girls and women in sport still have fewer opportunities
Joanne O'Riordan: Women’s sport is having its moment – let’s make it last
Hardware & Wearables
Recovery: Sportswear’s next frontier | Vogue Business
Partnerships
PGA Tour expands augmented reality partnership with Quintar - Insider Sport
Twitter, WNBA Extend Multi-Year Partnership, Audio Spaces to Debut Throughout Season
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea - Insider Sport
888sport extends agreement to sponsor the NFL
adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership
Liverpool on Cusp of Record-Breaking Shirt Sponsorship Deal
Patrick Mahomes, the baseball player? Mega sports agencies merge to form partnership
Binance becomes main global sponsor of Argentina national teams - Insider Sport
McLaren Racing launches OKX partnership at first Miami Grand Prix - Insider Sport
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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