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Sports Tech Live - Issue #173

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech Fans,
Apologies for no newsletter last week.
My company got into Techstars Launchpool accelerator in Dublin which kicked off last week, so needless to say it was a very intense experience with busy days and just as busy nights as we all got to know one another.
Since all projects are blockchain-based it is a fascinating mix of companies but there are three out of the 10 that have a sports tech angle.
I will do a piece of each of the companies as the program proceeds.
Hopefully, I will be able to keep up the weekly newsletter but with a busy 10 weeks ahead of me it is hard to know what will be coming my way as I progress through the program.
To sign up to the LiveDuel whitelist, simply go to
The big news this week is the launch of FIFA+ which is an OTT offering which has a lot of potential to make FIFA more known for football than a video game.
Funnily enough, I consulted on this project back in 2015 and pitched the idea of turning FIFA into a streaming service and a home for football fans to consume the sport they love.
It has taken quite a while to get all of the things in place to make it happen but I am proud to see it become a reality, even if I had nothing to do with the actual implementation of it.
Have a great sporting weekend,

Streaming Wars
FIFA Launches Soccer-Focused Streaming Platform, FIFA+ – The Hollywood Reporter
Eleven to deliver content from FIFA Member Associations onto the new digital platform FIFA+
The Warner Bros.-Discovery deal has officially closed – TechCrunch
Sinclair agrees strategic partnership with Wave | SportBusiness
Apple TV+ and MLS: A match made in soccer heaven
FIBA partners with IMG to produce Basketball World Cup 2023 merchandise
Masters: TV ratings surge for Sunday at Augusta National
Sports Betting
Toronto Blue Jays and theScore Bet Announce Groundbreaking 10-Year Partnership | Business Wire
Two hours of free money: How bettors took advantage of Nets-Celtics opening series odds
Fanatics Finds Its Platform For US Sports Betting Push
Nashville SC now has an official sports betting partner — one for the casual sports fan
The Odds Are Good for Apple TV+’s MLB Streams, Courtesy of nVenue’s Live Predictive Algorithms
esports & Gaming
Maersk partner with BLAST Premier in first long-term esports deal - Fan Engagement and Gaming Experience Platform
NFL Films on Netflix? Sources say league may seek separate equity partner for the division – The Athletic
MLB Network Makes Play For Younger Fans With 'Top of The Morning' - Variety
Marketing & Social
WWE: WrestleMania 38 Outperformed Super Bowl 56 on Social Platforms
Rogue and London Royal Ravens parent company, RektGlobal sold for $470 million – Esports |
Tagboard's Funding Rises to $10.3M for Its Interactive Broadcasting Software
Andre Iguodala-Backed Players Health Buys Life Benefits to Grow Youth Sports Insurance Plans
Sports Video Tech Company Trace Raises $47 Million Series C Round, Valued At $190 Million
Backlight Acquires Wildmoka, Four Other Companies
Elevate-Recentive Venture Aims at Sports-Specific Software Market
Socios Wades into NFL with 13 New Team Deals, but No Fan Tokens –
Crawley Town: US cryptocurrency investors WAGMI United complete takeover of club - BBC Sport
Andy Jassy says he doesn't own bitcoin, says Amazon could one day sell NFTs
Fanatics strikes again as Topps lands Euros 2024 and 2028 rights
Women in Sport
Why I Invested: NWSL soccer star Megan Rapinoe on investing in mental health platform Real | Fortune
Women in Sports Tech Chooses 27 Students for Fellowship Program, Matches Them With Top Sports Tech Firms
Student Athletes
Lincoln Riley: Lack of NIL rules has 'completely changed' college football recruiting
Hardware & Wearables
Polar Electro Debuts Pacer and Pacer Pro Smart Watches for Runners
NBA and Foot Locker Europe announce multiyear partnership expansion - NBA Communications
Elevate Sports Ventures partners with Recentive Analytics  - TheTicketingBusiness News
‘This has got away from us’: Experts call for oversight on ‘wild west’ of athlete data collection
Analysis | The ‘new Nats’ have added more iPads and staff to make data more accessible
Anheuser-Busch loops in MLB, NFL for in-stadium recycling push | Marketing Dive
Intercontinental Exchange and McLaren Racing Launch New Partnership With Amplified Focus on Sustainability and Diversity
Premier Padel : a Major in Mexico at the end of November 2022!
Sony Names Tracey Kitt CTO and Michael Markovich CCO to Grow Hawk-Eye, Pulselive
DAZN appoints Sandeep Tiku as new tech master - Insider Sport
FIFA appoints Mr Romy Gai as Chief Business Officer
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
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