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Sports Tech Live - Issue #172

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Sports Tech Live

All your Sports Tech news in one place, covering topics like AR/VR, Data Analytics, eSports, Live Streaming, Sports Betting, Wearables, etc.

Hey Sports Tech fans,
The NFL are considering their own OTT platform adopting the industry-standard plus moniker.
NFL+ or maybe even NFL Plus will be voted on in May.
The streaming service would combine games, radio, podcasts, team content, and everything else that the NFL and NFL teams produce in the way of content.
It will be voted on by the owners in May but I expect it to pass as the NFL has the fan base and brand power to pull it off.
The NFL already has GamePass so has a lot of the infrastructure and deals already in place to make this a reality.
I guess the idea is to have an all-encompassing platform for NFL fans to get all their content in one place.
The trick might be how to get fans to keep up their subscriptions in the off-season as the NFL is a notoriously short season when compared to other sports.
But with the Draft and pre-season training getting more attention than ever.
There is also the XFL deal from a few weeks ago.
The new season of XFL is due to kick off just as the NFL season comes to a conclusion in 2023, which might offer subscribers more games to enjoy as well as giving the XFL a natural plug into the NFL fanbase.
The UFC have done an incredible job with their streaming service.
By partnering with small organisations in the world of MMA, they reap huge benefits from more content, and access to a pool of talent looking to make the jump into the UFC, while the smaller organisations get access to the huge fan base of subscribers to UFC Fight Pass.
I will continue to report on this as the story develops, but I fully expect a vote of yes come the May owners’ meeting.
Have a great sporting weekend,
Will

Streaming Wars
NFL considers creating a streaming service of its own – The Athletic
NBA games return to China’s state broadcaster after 17 months’ absence - Global Times
Yankees will have 21 games only available on Amazon Prime
IPL Media Rights: BCCI invites tender for IPL media rights - The Economic Times
DAZN agrees LaLiga distribution with Telefonica | News | Broadcast
CNN+ Readies For Debut: Next News Innovation Or Too Late To The Streaming Wars? – Deadline
IMG EXTENDS BASKETBALL PARTNERSHIP | www.sportindustry.biz
Premier Padel announces Sky as new broadcast partner — one-year deal - Padel Alto
YouTube TV is Rolling Out Picture-in-Picture For iPhone and iPad – The Streamable
Sports Betting
YES Network taps Simplebet for Launch of ‘Pick-N-Play Live’ Tonight
Feds Bust Illegal California Sports Betting Ring Involving MLB Players
With Ontario Sports Betting Near, DFS Operators To Bail Over Regulation
Massachusetts Sports Betting Has Majority Support In Senate, Report Finds
Arizona Coyotes seek gambling law change for ASU arena | AP News
esports & Gaming
Bolt becomes co-owner of esports group WYLDE | Reuters
Enthusiast Gaming posts $41.6M loss in 2021 | Hitmarker
Nike Enlists Kids To Build ‘Airtopia’ In Roblox | The Drum
The battle over high school esports exclusivity
Norwich City crowned 2021/22 ePremier League champions | Football News | Sky Sports
Content
NFL searches for a Hollywood partner for sports studio
Premier Sports partners with WSC Sports for automated highlights
Will Smith Owned the Williams Sisters’ Story Onscreen. Then He Stole Their Moment. - The New York Times
Blue Wire strikes deal with The Miami Herald and The Kansas City Star: "This is an open PSA to other newspaper sports sections."
NFL will allow media back in locker rooms for 2022 season
Marketing & Social
Facebook paid Republican strategy firm to malign TikTok - The Washington Post
Mark Cuban Says TikTok is the Future of Sports: We Can’t Get Kids to ‘Sit for a Full Game’
Deals
Eksab gets $3M to scale its fantasy football platform across MENA and Africa – TechCrunch
Stadium Security Company Liberty Defense Raises $8 Million, Will Test System in Baltimore Stadiums
Star Power Fuels An Underdog Startup
Crypto
Lionel Messi signs $20 million deal with Socios.com fan token - The Verge
Major League Soccer Partners With Sorare For NFT-Based Fantasy Game
WWE Inks Trading Cards, Merchandise and NFT Deal With Fanatics – The Hollywood Reporter
Metaverse
Qualcomm Sets Up $100M Fund for Metaverse Investments
Zoom Takes First Steps To Enter The Metaverse With Animal Avatars
AWS Uses Metaverse-Like Game for Cloud Training -- Virtualization Review
AR/VR
Mojo Vision takes another step toward AR contact lenses with new prototype – TechCrunch
Computer Vision
The New Face of Baseball: Mets to Roll Out Facial Recognition Ticketing at Citi Field
Data
Strava partners with Tour de France to feature rider data | Cyclingnews
How is Risk Calculated in NFL Player Acquisition? - The 33rd Team
The new advanced metrics that show who should be on the NBA's All-Defense teams in 2021-22
Moneyball for movies: Meet the Mets executive with another claim to fame — predicting the Oscars with math – The Athletic
Hardware & Wearbles
NFL Mandates Load Management Wearables at All Preseason Practices
German Football Association Taps Catapult for All Levels in New Multi-Year Deal
InsideTracker adds Apple Watch support for sleep, activity tracking, and more | iMore
Women in Sport
Women Startup Competition
Student Athletes
Overtime launches new amateur league for high school football players that's backed by Cam Newton
Who’s making most money from NIL? Women’s hoops near top - The Washington Post
Boardroom, St. John's University Embark on NIL-focused Partnership
MLB partners with EL1 Sports, Diamond Kinetics to help grow youth baseball, softball
Sports
UFC 275 Heads to Singapore for the Promotion's First Southeast Asia Pay-Per-View
Major League Pickleball Announces Team Expansion – SportsTravel
Partnerships
Pixellot Partners With Shanghai Football Association
WTA announces Modern Health as its official mental health partner
Capital One Becomes Official Partner of Major League Baseball and Presenting Sponsor of the World Series
Qatar 2022 names trio of new sponsors for FIFA World Cup
FIBA and Two Circles form D2C strategic venture with Courtside 1891 | ASOIF
Ticketing
Phoenix Suns Add Interactive Ticket, Merchandise Sales Through Verb
Group Ticket Sales Platform Project Admission Adds Seven New Soccer Club Partners for 2022 Season
Sustainability
Red Sox Become First Carbon Neutral Fan Experience in Baseball with Aspiration | Business Wire
Appointments
Mustard Welcomes Clayton Kershaw as First Pro Athlete Guest “In the Kitchen”
Techstars Startup Digest Sports Tech Live is curated by:
Will Martin Will Martin
will.martin@startupdigestmail.com
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